Lighthouse - January, 2009

Professional Talk

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NGL is a leading transportation and logistic solutions provider in Germany with an enviable international network of partners and agents. As a European company, NGL offers a comprehensive service portfolio to the customers through their extraordinary and sophisticated logistic solutions.
Face to face with Mr. Mathias Brosowsky, Managing Director, NGL Logistics Company. The Company is 2 years old in the market.
Mr. Mathias is a pioneer in the logistics industry with an experience of more than 2 decades


What would you consider as the USP of NGL in the cut throat market conditions of today?
Ans: More Performance equals More Success. This is the philosophy that we would like to carry on towards servicing our customers and maintaining the relationship with our business partners. We are in the logistics service industry, so service means  to us more than the routine handling of logistics and transportation jobs , we believe in personalizing our services by tailoring our products to suit the customers .
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Can we please talk about the NGL team?
Ans:   Every NGL team member is empowered to be the decision maker on-the-spot who believes in understanding the customers’ needs and giving a new dimension to the service with our personalized logistics solutions. We are available 24 hrs for our customers needs.
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What are the core products/industries that NGL has focused primarily?
Ans:  Our core products are Air & Ocean freight, as well as Logistics. Our understanding of Logistics ranges from classical consulting up to the realization of complex outsourcing solutions.
Our customer portfolio ranges from small and medium sized companies, as well as stock exchange listed global acting companies.

Brief about NGL network (countries)?
Ans: It is our goal to cover the major industrial states with network partners that share our philosophy and business understanding. A major benefit for us is working with Partners that are able to offer services in different countries under one brand. For example, our exclusive Network Partner for US and Asia is Phoenix Intl. For Dubai and other GCC Countries we are associated with the CSS Group.

Has the recent economic crisis had any effect on your business?
Ans: We are associated with a group of networking partners whose reputation and experience has taken them beyond small size business. Of course worldwide economy crises will also affect the forwarding industry, but such crises can also be a chance for forwarders that offer personalized and sophisticated logistic solutions.

Can we please discuss about NGL’s association with CSS?
Ans: Mr.T. S Kaladharan, Chairman CSS Group and I go long back together in this industry. His foresight has helped to place CSS Group as one of the leading freight forwarders in the region.
Apart from our excellent personal rapport, we have zeroed down on CSS Group as our Middle East networking partner because of the Group’s enviable world wide network and professional team service.
We have always received excellent support and service from the team and will look forward to enjoying a mutually beneficial and supportive working relationship.


Corporate Backchat

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Would you like to hear some “Corporate Backchat?” How about a little light teasing, some slightly audacious or perhaps adroit and clever replies?  Backchat makes the world a livelier place and also more challenging. What though does backchat mean for management and staff, especially in the context of a company’s internal communications??

Well if you were asked, “What do you think about the painting – Backchat” what would you say? “It’s nice”, “I do not like it”, “It is bright and colourful” or “Why should I care?” maybe some of your short responses but if we consider these replies they do not really tell us anything constructive. An art critic would examine the emotional thoughts of Kerala artist, Rajesh Ragendran and interpret the composition design. Is it two ladies who have fallen out or are they defending themselves, united together, “back to back”, fighting off a verbal attack? For someone who is trying to be investigative and look for the meaning, all sorts of ideas spring to mind. It is these same qualities of constructive investigative comments that a company seeks in responses and feed-back from their staff. Whereas backchat might be seen as sometimes cheeky or impulsive it often provides, for those who are alert, an insight into what is uppermost in the speaker’s mind. Remember many a true word is said in jest.
Recent findings
A recent study by The Work Foundation, a London based non profit making independent research consultancy, recognised the importance and potential of corporate internal communications.  Based on a study of over 500 organisations, many of which were multi-site, it found that departments who developed good internal communications were able to enhance closer contacts and responses between executives, management and staff. This resulted in improved organizational cohesion and performance. To be effective it is important that internal communications move both upwards as well as downwards within the corporate structure. This is why staff feedback, throughout all levels of management, is so important for the development and well being of a company.  So why is it in many companies that the staff seem reluctant and shy to give meaningful feedback? Why, when asked for “feedback”, are the few comments which are received usually so general and vague?.
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Barriers to be breached
Feedback responses, to be helpful, need to explain or give suggestions for discussion otherwise they are not much use. Probably the main difficulty for staff is that they wish to be seen as “team-players” so making individual comment is tantamount to “sticking one’s head above the parapet”. This may not only cause jealousy or problems but also there is no obvious possibility of a reward. If this is so, why bother to respond? This is the barrier that needs to be breached and broken down so that a company may achieve greater things. That’s why backchat within internal communications is an innovative concept. “Backchat” requires that all involved within a company need to be proactive as well as reactive. Those who ask for responses and comments should never primarily look to apportion credit and certainly never blame. Their “backchat” motivation should be an endeavour in discovering information on which to develop opportunities.  The upside of getting involved, by sending in comments or feedback, is that it stimulates staff to focus their own thoughts which has a beneficial effect amongst team members.

The current global economic challenges demand that every opportunity to rise above them should be seized upon. “Backchat” provides an advantage.  Remember, “Great oak trees from little acorns grow”. One small seemingly insignificant piece of “backchat”, if spotted and acted upon, may well increase a company’s good fortune…….and “Good Fortune” is, without doubt, something everyone wishes for in 2009. Thank you for the great support from our readers..
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Good Luck and happy reading !!!.
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Unnikrishnan G
Head- Corporate Communications


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