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Social responsiblty

March, 2014

Run Baby Run


Jairam K R, Director CSS India deserves to be called, a marathon man.  His recent participation in the Hiranandani Thane Half Marathon (HTHM) is a clear cut example of how a man could inspire his team into adopting a healthy culture of fitness and strengthen the team spirit within the organization. Jairam and his team of 20 from CSS Mumbai participated the HTHM on the 16th February 2014.

Jairam admits that he is a fitness freak, and that could be the only reason that triggered his passion into attending marathons. He himself with his colleagues Pravin Tandel, Jay Pandey, Avinandan and Sampat Shetty did the Goa Half marathon on December 8th, and also the Standard Chartered Mumbai marathon on the 19th of January. The Standard Chartered marathon is the most prestigious marathon in the whole of Asia and the biggest one.  He had also participated the Hyderabad Airtel half marathon last year. Altogether 6 marathons within the span of a year, great job!!!

When asked about his dream run, Jairam said, “Boston is the Mecca of marathons and I want to run there, but I have registered for my first International one which is the Amsterdam Marathon in October this year”.  CSS Group is truly proud of this young man. Along with showing his compassion to the social causes, which every marathon upholds, his efforts to engender a healthy team for the success of the group company is truly appreciable. We wish him all success for his endeavors in the future.


January, 2014

CSS Attends Maersk Line Charity Event


CSS Dubai recently participated in the Maersk LineCorporate Social Responsibility drivewhich organized an event to continue efforts in supporting the children of Saaba, Burkina Faso whereby the recently conducted charity drive focused on the extension of existing education facilities in the community of Saaba.

Burkina Fasoranks amongst the poorest nations in the world and its community of Saaba is in dire need of resources in local schools to educate both children and adults.

The fundraiser was held on December 13th, 2013 at the Hyatt Regency Golf Park in Dubai, United Arab Emirates. The fundraiser included food, games and entertainment for everyone.

Commenting on the charity event, Ajay Krishnan, Senior General Manager Ocean Freight said, “This is the second year that CSS is participating through contribution for such a noble cause. The passion showcased by the organisers is a true testament of the importance of the cause to Maersk Line and its recipients.”

CSS contributed towards the noble cause by purchasing raffle booklets whereby all of the proceeds raised at the Maersk Line will be used to purchase educational items like stationery, books, school bags, clothes, foodstuff and for its transport to Burkina Faso.


January, 2013

CSS Attends Maersk Line Charity Event


CSS Dubai recently participated in the Maersk Line Corporate Social Responsibility drive, which organized an event to support 66 needy schools in the community of Saaba, Burkina Faso in collaboration with an NGO called Kologh Naba. Burkina Faso ranks amongst the poorest nations in the world and its community of Saaba is in dire need of resources in local schools to educate both children and adults. There are a total of 8,520 eligible students that we intend to support through this cause.

The fundraiser was held on December 7th 2012 at the Hyatt Regency Golf Park in Dubai, United Arab Emirates. The fundraiser included food, games and entertainment for everyone. CSS contributed towards the noble cause by purchasing raffle booklets wherby all of the proceeds raised at the Maersk Line will be used to purchase educational items like stationery, books, school bags, clothes, foodstuff and for its transport to Burkina Faso. Commenting on the charity event, Ajay Krishnan, Senior Genreal Manager Ocean Freight said, “We are extremely pleased to generate a substantial amount to support this fundraiser and active participation from the staff at CSS and everyone involved was a true testament to make this event a huge success.”

THE PROJECT

The project entails supporting 66 needy schools in the community of Saaba, Burkina Faso in collaboration with an NGO called Kologh Naba. Burkina Faso ranks amongst the poorest nations in the world and its community of Saaba is in dire need of resources in local schools to educate both children and adults. There are a total of 8,520 eligible students that we intend to support through this cause. Maersk Line will contribute towards purchasing educational items like stationery, books, school bags, clothes, foodstuff etc. and transport it to schools in Burkina Faso.

ABOUT THE NGO-
KOLOGH NABA  

Kologh Naba» means «close to the chief» and is also the name of a small village which is part of the bigger village of Saaba, situated about 12 km ( 7.5 miles) east of Ouagadougou – the capital of Burkina Faso in West Africa. Founded by Else Traerup in 2001 and officially registered (granted non-profit status) in 2003, Kologh Naba currently involves  almost sixty Burkinabé members and has support groups in Europe.  The objective of “Kologh Naba” is to improve the living conditions of its members through vocational trainings offered to  the members during the winter months: sewing, weaving, soap making, carpentry, masonry and gardening. During the remaining months of the year, trainings are reduced because members must prioritize agriculture labor (sowing, weeding, harvesting, etc.).

For Further details regarding Kologh Naba, please visit the following website: http://www.kologh-naba.org/


May, 2012

Earth Hour @ CSS


The global community has come out in force for Earth Hour as social media has energized and inspired communities across the Middle East, Africa and Europe to unite for a common cause – the protection of the planet. From former war-torn countries to the great cities of Europe, Earth Hour is being celebrated by all walks of life as it offers an hour of inspiration to change our future to one that is sustainable.

Hundreds of people, including government officials, families, children and environmentalists gathered at the foot of the world’s tallest tower, the Burj Khalifa. With candles and fluorescent lamps in their hands, young and old took part in the Earth Walk. Under the patronage of Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, the event was organised by the Dubai Electricity and Water Authority (Dewa) in association with the Emirates Wildlife Society-World Wide for Nature (EWS-WWF) and the Dubai Supreme Council of Energy (DSCE).

CSS Group Offices across the world joined hands for this noble cause and switched of the lights and computers for one hour during their prescribed lunch hours making sure that it will not affect the operations whilst contributing to the Earth Hour. In addition, we reiterated that the importance of the Earth Hour is not just intended to turn off lights for one hour every year however; the initiative is intended to draw the attention of people and establishments


March, 2012

Al Noor Family Fun Fair 2012


Al Noor Training Centre for Children with Special Needs opened its doors in Dubai on November 21, 1981, starting with only eight children. The Centre serves children with special needs from different nationalities and can accommodate up to 300 children in their facility. The Centre has been generously donated by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the U.A.E. and Ruler of Dubai and was made possible through the benefaction of HRH Princess Haya Bint Al Hussein.

The Centre runs under the auspices of the Ministry of Social Affairs. An appointed Board of Governors formulates the governing policies, which are then implemented by the Director of the Centre.

The Al Noor Family funfair is a highly anticipated community event, with a total footfall of approximately 5,000 each year. The day is full of fun activities filled with food, games, stalls, quizzes, shows, Samsung gadgets to be given away in the raffle, and a lot more exciting surprises! In addition to that they will also have a Football Tournament for sports enthusiasts.

CSS Group has actively participated in various CSR events over the years and has witnessed a positive response from its employees.

Numerous employees of CSS Group have confirmed to volunteer for the Al Noor Fun Fair 2012.  Amith Horra, Marketing Manager CSS added, “We are really looking forward to this event as this gives us a chance to lend a helping hand to less fortune people in the society as well as support Al Noor for this noble cause.  It is commendable that a lot of our staff are taking time out of their schedules to volunteer, thank you.”


November, 2011

Go Green Path to Effectiveness


The question of what actually constitutes a green lifestyle, and how it should be brought into practical situations is a common thought. Environment–consumption relationship in the postmodern consumer consumption spectrum and its relationship with the green behavior depend mostly on the consumer lifestyle. However, that consumption styles representing lifestyle have a notable effect on green commitment, which was measured in this study by certain consumption-, related attitudes. Also greenness is characterized by postmodern lifestyle features, because those elements had more influence on green commitment than socio-economic variables. It appeared that lifestyle-based factors were best able to explain the variance in green commitment measures of environmental behavior. As expected, consumption styles had a major effect on green behavior, while traditional measures of respondents’ backgrounds did not clarify so well green purchase choices or consumption. This means that when it comes to green issues, individual consumption choices are influenced not only by socioeconomic factors, but also by many other forces striving to affect consumers. However, it is important to note that social background factors could explain a significant, if minor, amount of green commitment. It is worth keeping in mind also, that lifestyles and identity formation are not only a matter of choice or identity construction.

Green Near Us:  As part of the major step to protect the country’s environment and promoting the green activities across UAE the government is taking initiatives by several awareness campaigns. Now UAE government has set a deadline for Go Green. They have instructed to stop the use of harmful material; manufacturers of plastic bags will have until the end of the year 2011 to register their products as biodegradable, according to a deadline set by the Ministry of Environment and Water. Dr Mariam Al Shenasi, Executive Director at the Ministry said to Gulf News, “Forty-eight per cent of private sector companies in the UAE, such as supermarkets, that use plastic bags have already switched to biodegradable bags in line with a federal decree issued in 2009 to rid the UAE of plastic bags by 2013”

One must also bear in mind that consumption choices are buried in the social goings-on of everyday life. Although many of the consumers of Western societies are aware of environmental problems and the impact that their own behavior has on the environment, favoring green products at an attitudinal level is often an expression of going along with social standards, which govern the appropriate and expected ways in which things ought to be done in a culture.


September, 2011

Green Marketing


NOT A MYTH


Unfortunately, a majority of people believe that Green Marketing refers solely to the promotion or advertising of products with environmental characteristics. Terms like Phosphate Free, Recyclable, Refillable, Ozone Friendly, and Environmentally Friendly are some of the things consumers most often associate with Green Marketing. While these terms are Green Marketing claims, they are actually a part of a much broader concept, one that can be applied to consumer goods, industrial goods and services.


For example, around the world there are resorts that are beginning to promote themselves as “ecotourism” facilities, i.e., facilities that “specialize” in experiencing nature or operating in a fashion that minimizes their environmental impact. Thus Green Marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task. Indeed the terminology used in this area has varied, it includes: Green Marketing, Environmental Marketing and Ecological Marketing.


However, Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment.


It appears that all types of consumers, both individual and industrial are becoming more concerned and aware about the natural environment. In a study of 16 countries, more than 50% of consumers in each country indicated they were concerned about the environment. Green marketing covers more than a firm’s marketing claims. While firms must bear much of the responsibility for environmental degradation, ultimately it is consumers who demand goods, and thus create environmental problems. One example of this is where McDonald’s is often blamed for polluting the environment because much of their packaging finishes up as roadside waste. It must be remembered that it is the uncaring consumer who chooses to dispose of their waste in an inappropriate fashion. While firms can have a great impact on the natural environment, the responsibility should not lay with them alone.


Ultimately Green Marketing requires that consumers want a cleaner environment and are willing to pay for it, possibly through higher priced goods, modified individual lifestyles, or even governmental intervention. Until this occurs it will be difficult for firms alone to lead the Green Marketing revolution.


June, 2011

The Dubai Center for Special Needs – Dubai Charity Centre


The inaugural clothing drive at CSS occurred in March 2011. It was a great achievement as employees from different offices in the United Arab Emirates contributed on a large scale and we were able to collect the clothes, which weighed approximately 225 kgs. CSS senior management has always supported these activities to cultivate the culture in employees to be socially responsible. The collection of clothes has been donated to The Dubai Center for Special Needs-Dubai Charity Centre for onward distribution to those who are less fortunate. On May 31st, 2011 with the support of CSS Homeward Bound (Personal Effects Management of CSS) the clothing was transported to The Dubai Center for Special Needs-Dubai Charity Centre and handed over to Elizabeth Operations Supervisor & Delhna Cama Public Relations Coordinator.

Amith Horra Marketing Manager, CSS and Deepu S Dev Marketing Coordinator represented CSS Group for the CSR initiative.  “We are pleased to be associated with The Dubai Center for Special Needs and we look forward to engaging in other activities to continually build upon our CSR initiatives at CSS. I would like to thank everyone involved in the clothing drive because without your support this would not be possible,” added Amith Horra.

The Dubai Center for Special Needs is an established, non-profitable institution that provides the highest standards of service in specialized education and therapy, for children with various disabilities.  It is a caring environment, largely dependent on the generosity of the local communities and corporations.  Its aim is to provide each and every one of its students the key to a positive life, thereby “Lighting the path to a brighter future”. They provide academic assistance and after that concentrate on prevocational training taking them to various organizations within Dubai for work experience and finally help them to gain employment within the community and to take their rightful place in this world which is their moral right.


June, 2011

Twinkle twinkle little star…


The little faces were all lit up when they got new bags and umbrellas on the very first day of this school year at the Government Lower Primary School at Valiyaparambu, Thrikkunnappuzha. The bags and umbrellas were donated by T.S. Kaladharan, Chairman of CSS Group and Devas Group of companies. The distribution of the same was done on the 01st of June, which was the inaugural day of the academic season in Kerala by Vinod Kumar, the Grama Panchayat President of Thrikkunnappuzha. Hareendran C, Manager for Devas Farm House, Mohanan


June, 2011

Kavassery Desam Get Together


Kavassery Desam is one of the socio-cultural organizations in UAE. It is unique in its nature due the representation of all the Kavasserians from Palakkad district in Kerala. The family consists of over 300 members who are promoting cultural and social welfare activities across the UAE. As part of the 12th anniversary celebration they organized a get together for the members at the Royal Palace Hotel Apartments. The evening showcased several activities where the member’s family as well their children performed in various cultural aspects. As per Mr. Rakesh Menon, Senior Manager, CSS Logistics, “It was a proud moment for CSS Logistics as sponsors because we were able to be part of this auspicious occasion and network with the member’s.”


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