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Lighthouse - September, 2011.

CSS Proudly Congratulates Winners For The UAE Open Badmintion Tournament ’11


The India Club UAE Badminton Tournament was concluded on 17th June 2011. As one of the key sponsors in this prestigious tournament, it was truly a proud moment for CSS when Susanth Shekar, HR Manager, CSS was one among the chief guests who gave away the prizes for the winners. “On behalf of the CSS Group we congratulate all of the winners and appreciate the spirit of the participants, which made this event a brilliant success. We would like to thank the India Club for organizing a memorable tournament which we look forward to being a part of in the future” adds Susanth, HR Manager, CSS.


Lucky Winner


With our continuous view to uphold the freight-forwarding/logistics fraternity, CSS’ Thank-you incentive scheme towards our fellow-forwarders and customers, conceived two years ago, wherein one lucky name out of the scores of business cards that are dropped into the bowls which are placed at the D/O counter in the Corporate Head Office and CSLC-1, was to be drawn and rewarded with a gift, has been nothing short of successful.


The lucky winner rewarded for the months of July- August 2011 was Kutub from UTI, who walked away with Gift voucher worth 200 AED from LuLu Hypermarket, presented by Deepu S Dev, Marketing Coordinator, CSS Dubai.


New Roads For Logistics


DELHI


Delhi and the national capital region together contribute to huge export and import cargo for both sea and air. This attracts most of the major shipping lines, forwarders, NVOCC and custom agents to have their   corporate and Head offices in Delhi.  The market being of various commodities like electronics textiles, handicraft, automobiles, manufactured majorly by Samsung, LG, Moser Baer, Maruti, Honda Cars, the logistics and infrastructure have the huge potential to grow multifold.


Containerized cargo comprises of total 52000 TEUs, from Delhi and vicinity, with all the major ICDs having a share of their respective volumes. Earlier the cargo was primarily handled by ICD TKD and CFS PPG, but with the revolutionary growth of the Exim volumes this gave rise to the private players operating ICD and CFS in the vicinity.  Before 2003 there was one private CFS in Faridabad. Presently it has grown multifold with ICD operators such as ICD LONI; ICD DADRI; ICD GDL; ICD PATLI.  This indicates the growth of Exim cargo. Other projects which are coming up in Bhiwadi and Rewari, will also add to the Exim growth in the region.


Another important feature in the development of growth in logistics is the public private partnership, by which the Indian railways invited private players to operate containerized trains.  Prior to 2007 the only train operator was Concor. Now there are 15 companies in total, providing healthy and stiff competition and resulting in ending the monopoly of concor.  These additional players indirectly or directly benefit the trade in terms of services rendered and cost reduction. In addition to this, within next year, there will be a dedicated freight corridor from Delhi to Mumbai, which will be advantageous for speedy movement and double stacking of trains.  This will further enhance productivity, cost reduction, and speedy movement of cargo.


Apart from the growth in Exim throughput, infrastructure and private rail operators, there are still challenges being faced by the trade fraternity from the government, be it the charges levied by Indian railways, or the ban imposed by DGFT. These require a good amount of improvement. As compared to the global segment, our logistics cost is still the highest by 25%.  More transparency in decision making is required by the government bodies to further strengthen the trade.


In a very short span of time, the India operations of Console Shipping Services Pvt. Ltd, has grown by leaps and bounds. Console Shipping Services, Delhi comprising a team of about 30 qualified professionals have put in their hard work in making CSS Delhi   a known service provider among the trade with expertise in consolidation and FCL Movement both inbound and outbound under the leadership and vision of Nitin Bajpayee (General Manager-Export); Rajesh Arora (General Manager-Import) and a highly motivated team having excellent relations with the lines, and government bodies. CSS Delhi,   with this combination of experts and experienced team, will achieve success in becoming one of the most preferred service providers in North India.


Green Marketing


NOT A MYTH


Unfortunately, a majority of people believe that Green Marketing refers solely to the promotion or advertising of products with environmental characteristics. Terms like Phosphate Free, Recyclable, Refillable, Ozone Friendly, and Environmentally Friendly are some of the things consumers most often associate with Green Marketing. While these terms are Green Marketing claims, they are actually a part of a much broader concept, one that can be applied to consumer goods, industrial goods and services.


For example, around the world there are resorts that are beginning to promote themselves as “ecotourism” facilities, i.e., facilities that “specialize” in experiencing nature or operating in a fashion that minimizes their environmental impact. Thus Green Marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task. Indeed the terminology used in this area has varied, it includes: Green Marketing, Environmental Marketing and Ecological Marketing.


However, Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment.


It appears that all types of consumers, both individual and industrial are becoming more concerned and aware about the natural environment. In a study of 16 countries, more than 50% of consumers in each country indicated they were concerned about the environment. Green marketing covers more than a firm’s marketing claims. While firms must bear much of the responsibility for environmental degradation, ultimately it is consumers who demand goods, and thus create environmental problems. One example of this is where McDonald’s is often blamed for polluting the environment because much of their packaging finishes up as roadside waste. It must be remembered that it is the uncaring consumer who chooses to dispose of their waste in an inappropriate fashion. While firms can have a great impact on the natural environment, the responsibility should not lay with them alone.


Ultimately Green Marketing requires that consumers want a cleaner environment and are willing to pay for it, possibly through higher priced goods, modified individual lifestyles, or even governmental intervention. Until this occurs it will be difficult for firms alone to lead the Green Marketing revolution.


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