cssWith my 23-year tenure with CSS, my growth story has been in tandem with the company’s evolution from the initial days till what the company has grown to be today, a multinational company with offices across the GCC region, the Indian sub-continent, and beyond. From starting as a sales executive to being Sr. Vice President, it has been a phenomenal journey.

Ushering in Winds of Change

The year 2020 ushered in much change in our industry. New technology and market equations and rising customer expectations, and newer business models presented opportunities and risks.

Adopting and adapting to new technology is the rule of the day. The best way to conquer the highly competitive market is to focus on customer service.

New Technologies, New Market Equations, New Business Models 

The pandemic has brought several threat factors in its wake. It has increased competition and tightened margins. Our focus for the first half of 2021 will retain our existing traditional customers with hands-on customer service. 

The recent trade forecasts predict that freight and shipping volumes will rebound in 2021 as the world is slowly recovering from the economic recession caused by the pandemic. With the Middle East opening to markets that were closed for years, the next few years look promising with many opportunities. This is the hour to come up with “out-of-box” solutions that will invariably produce organic growth.

The new market equations and new business models with digitization will create a highly competitive market scenario. These new digital business models have the strength to seize the industry leadership, leaving the traditional forwarders far behind. We have always managed to stay ahead of CSS’s curve by adopting new business models and investing in digitization.

CSS Values and Culture

At CSS, I value the feeling that I belong to a “big family” and the infectious team spirit to reach the common goal. The open-door policy allows anyone from bottom to top to access the management team to share their suggestions or concerns.

I believe in leading by example. By inspiring and motivating a team with a clear vision and passion for work, we can steer the ship to the pinnacles of success. 

Coming together is the beginning, staying together is progress and working together is a success. This is the mantra I stand by when you combine the energy, knowledge, and skills of a motivated group of people, we can surely accomplish any goal.


cssMy leg of the journey with CSS began just two years back, in February 2021, as I stepped into General Manager’s role at the CSS office at Jebel Ali, Dubai, UAE. It has been a highly successful tenure with the key responsibility of developing business, particularly ocean freight export. 

 My career spans around 24 years in the shipping and logistics industry before joining the CSS Group. Having worked in various capacities across the Middle East, India & Europe, my experience encompasses both mainliners and forwarding companies.

Strategies, Opportunities & Challenges

With almost 70% of global transportation focused on ocean freight, there is a large potential market to tap. We can develop this service offering to our customer base. While the main focus remains on FCL Export, we also need to strengthen our import and x-trade ocean services while engaging our networking partners worldwide.

 Developing the volume would continue to be our prime focus. However, the right cargo and customer-mix will also be needed to sustain us in this vastly competitive vertical. Expanding our business horizons in this large industry vertical throws many opportunities vide RFQ and we would also focus on SME sectors to balance the risk factor.

Short- & Long-Term Vision and Objectives      

As the year 2021 unfolds, we intend to consolidate all sales forces’ efforts across the UAE and GCC region to create a larger basket to offer to the ocean carrier industry. We will focus on emerging and growth markets like Africa, South-East Asia, and the ever-demanding North American market for the next five years.    


cssNo one in their wildest dreams imagined at the end of 2019, what the onrushing train of 2020 would bring. 2020 was always touted to be known as one of the important years with some great historic changes expected to take place all across the globe but with the natural disasters, the pandemic, the worldwide lockdown, massive recession; the Geospatial World called this year as the “ worst year ever seen”.

The big hope was that 2020 would be THE year for profitability and sustainability. But in a matter of weeks, it had to be put on a back-burner as survival became the top priority. A United Nations progress report published in December 2020 indicated that none of the international Sustainable Development Goals for 2020 were achieved. The entire year of 2020 passed by the COVID- 19 pandemic which has led to global social and economic disruption, mass cancellations and postponements of events, worldwide lockdowns and the largest economic recession since the World War 2.

But before we bid goodbye to this unprecedented year, it is essential to make sense of the developments which tested the world and its people. We started the year worrying about the possibility of World War III and ended up facing bigger troubles. A look back on the year that passed by like a gush of winds, below is the list of all the major events that we’ve endured this year.


It began in September 2019 and continued to blaze in to the New Year as well. It was also called the “Black Summer” as it killed as many as 500 million animals, burned 47 million acres, displaced thousands of people and killed at least 34 people. The Royal Australian Navy (RAN) and the Royal Australian Air Force (RAAF) were deployed to New South Wales to assist mass evacuation efforts.

Deadly wildfires erupted from California to Washington State, burning millions of acres and displacing hundreds of thousands of people since mid-August.


On 8th  January 2020, Prince Harry, Duke of Sussex, and Meghan, Duchess of Sussex, made an announcement on their social media handle of their intention to “step back as ‘senior’ members of the Royal Family”. Megxit came to signify the break by the couple from the British royal family and its former protocol and their plans for independence under their new brand, then tentatively named Sussex Royal.


As mentioned earlier this year has to be credited to the virus as it has ruled the roost and shaken up the entire world. It is an on-going pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2. The virus was first identified in December 2019 in Wuhan, China. The World Health Organization declared the outbreak a Public Health Emergency of International Concern in January 2020 and a pandemic in March 2020.

As of 27 December 2020, more than 80.3 million cases have been confirmed, with more than 1.75 million deaths attributed to COVID-19. The world woke up to a “new normal” with various preventive measures including social distancing, wearing face masks in public, ventilation and air-filtering, hand washing, covering one’s mouth when sneezing or coughing, disinfecting surfaces, and monitoring and self-isolation for people exposed or symptomatic.  The Coronavirus disease has impacted every segment of life like commercial establishment, education, economy, religion, transport, tourism, employment, entertainment, food security, sports, etc. The outbreak has become a major destabilizing threat to the global economy. Economist intelligence unit has forecast that markets will remain volatile until a clearer image emerges on the potential outcomes.


Donald Trump became the third President in American history to be impeached on with a majority of Representatives voting in favour of the two articles of impeachment drawn up by House Democrats. The former President was accused of abuse of power and obstruction of Congress, both connected with the Ukraine scandal. He was ultimately acquitted by the Senate on February 5.


After years of negotiations and drama, Brexit finally happened on January 31. The United Kingdom officially left the European Union but braced itself for yet more negotiations in the years to come. To date, the UK is the first and only country formally to leave the EU, after 47 years of membership within the bloc, after having first joined its predecessor, the European Communities (EC), on 1 January 1973.


India’s Citizenship Amendment Act (CAA), which was passed in late 2019, would allow people of certain religions from neighboring countries to become Indian citizens. However, Muslims were exempted from this, leading many to protest it for being “anti-Muslim.” Between February 22 and February 27, protests over the CAA led to communal violence in northeast Delhi, wherein mobs attacked Muslim neighbourhoods in a frenzied state. At least 53 people died in the violence.


On 4 August 2020, a large amount of ammonium nitrate stored at the port of the city of Beirut, the capital of Lebanon, exploded, causing at least 204 deaths, 6,500 injuries, and US$15 billion in property damage, and leaving an estimated 300,000 people homeless. A cargo of 2,750 tonnes of the substance had been stored in a warehouse without proper safety measures for the past six years, the explosion was preceded by a fire in the same warehouse, but as of November 2020, the exact cause of the detonation is still under investigation.


The police-involved killings of George Floyd, Ahmaud Arbery and Breonna Taylor this year sparked a wave of peaceful — and sometimes violent — demonstrations and riots across the world to demand an end to police brutality and racial injustice. African American George Floyd died on May 25 when a white policeman kneeled on his neck for more than eight minutes. Hundreds of people gathered outside the White House to protest against the police.


Joe Biden became the 46th president of the United States on Nov. 7, defeating President Trump with a critical assist from his birth state, Pennsylvania, which delivered the votes to propel him to victory and end one of the most contentious elections in recent memory. Ms. Kamala Harris is the First female, the highest-ranking lady elected official in U.S. history, the first African American and the first Asian American Vice President.


In May, a Pakistan International Airlines (PIA) plane carrying 99 people aboard crashed into a densely populated residential area near Jinnah International Airport in Karachi. The crash killed 97 people while two passengers miraculously survived it.

On the 7th August, a repartition flight had crash landed at Calicut International Airport due to heavy rains and ended up skidding off the end of the tabletop runway killing 19 passengers and both pilots.


Apart from the millions of people who lost their lives due to Covid-19 and other natural disasters all across the world, 2020 is that year where many known faces breathed their last including Kobe Bryant, Maradonna, SP Balasubraminam, Rishi Kapoor, Chadwick Boseman, Sugunthakumari, Irrfan Khan, Ruth Bader Ginsburg, Pranab Mukherjee, Sushanth Singh Rajput and many more personalities.

2020 has been a roller coaster ride with the above events out of which some remain realities today, but others feel like such a lifetime ago, it’s hard to imagine that we had to deal with them in just the last 12 months. Though the year’s biggest events are mostly a series of depressing news, that doesn’t mean its all doom and gloom. Below is the list of the good part of 2020:

  1. Nature has completely healed while Human Activity was zero.
  2. After a dramatic postponement, the highly anticipated SpaceX Crew Dragon launch finally happened on May 30. 
  3. We have all learnt and accepted the new normal thus proving the fact that humans can adapt to any environment.
  4. In order to curb any further damage due to Covid 19, many Countries have done their best to create a safe and effective vaccine using their own resources.
  5. Though COVID 19 had primarily harmed senior citizens , there was a 103 year old grandmother who had beat the virus.
  6. Wild Animals Occupied the Streets when human movement had reduced.
  7. Parasite became the first foreign film to win at the Oscars.
  8. Work from home has benefitted companies by saving commuting time, increasing productivity, and creating a better work-life balance.
  9. Humanity became the need of the hour and that was the best realization of 2020.

2020 has been one of most tiring years that anybody has witnessed in our very comfortable lives. But in the midst of the tragedies there was courage, there was grace, there was sacrifice, there was hope—there were people who faced the worst rising up to be their very best. Few will recall the year just ending with anything close to fondness. But it will surely be recalled with no small measure of pride.

It was a Pleasure Writing Articles For The Light House Every Month And I Take This Opportunity To Congratulate CSS For Its 25th Anniversary. 

We’ve had a Great Journey Together and Hoping the Best in The Coming years. 

Along With my team at Callidus, I wish you a Happy Anniversary. 

All The Best for Many More Years Of Success!!!!.