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CSS Sales Strategy Meet

January, 2019

CSS Group Strategy Meet 2018


The CSS Group’s annual Strategy Meet 2018 was held at the Cinnamon Lakeside Resort, Colombo, Sri Lanka from the 15th to 17th November. Time to evolve continued to be the theme this year for the meet, which invariably declares the need for strategically design new plans and programmes to enhance the business performance in this most challenging time. The meeting was inaugurated by Sasikala (SK), Manager- Corporate communications, CSS Group.

As a usual practice, budgets, achievements and strategies were presented by all divisions and departments. Delegates representing various offices of CSS Group and associates, participated the two days meeting in Colombo. Discussions and debates were seen all through the presentation on topics which needed extra thrust and focus.

The Sri Lanka operations of CSS Group was kick-started alongside the strategy meet in Colombo. The CSS Group operations in Colombo received a soft launch during the event. Full-fledged operations will soon commence from the region. The meet was concluded with a vote of thanks by T S Kaladharan, the Chairman and Founder of CSS Group, wherein he re-iterated the need for more focused strategies and personalized services in all segments.

The last day was dedicated to one-to-one meeting amongst various departments and associates. CSS has always strived to excel in all the ventures, year on year and today has reached a respectable position amongst the renowned names in the field of Shipping and Logistics in the Middle East and the Indian Sub-continent.

Day one dinner for the delegates were organized at the Rustic and Lovely Buba beach club and seafood restaurant, in Mount Lavinia, Colombo. The restaurant on the beach served some exquisite seafood cuisine within a stress release ambience for the delegates after a hectic meeting day. The group travelled in a coach together to this seaside venue and partied till mid-night.

Prestigious Access towers II within the Colombo city was the chosen dinner venue for the group on the second evening. The renowned roof top bar and restaurant here was ready to receive the cheerful gathering by sun down. The venue opened up a panoramic view of the Colombo city with all its lights and glitters. The new office bearers from CSS Colombo and associates from Maldives also attended the socializing session.

January, 2017

Planning, Precision & Performance (P3)


CSS Group Sales Strategy Meet 2016 held during the month of November

CSS Group recently conducted their Annual Sales Strategy Meet for the year 2017 in Dubai. The Two day event was organized at the prestigious and picturesque Golf Club in the Arabian Ranches. The theme they adopted for the year’s meet was “Planning, Precision & Performance (P3)”, which invariably demonstrates the professional approach of the company towards the services rendered from the day of its inception. CSS has always strived to excel in all the ventures, year on year and today has reached a respectable position amongst the renowned names in the field of Shipping and Logistics in the Middle East and the Indian Sub-continent. The meet was inaugurated by Chandrakala (CK) who introduced the theme and its inner sense and importance.

sales-meetThis year’s meet saw some interesting presentations on the first day regarding the Strategies for each division of the company. The strategy presentation was done by the division heads and Senior Management staff. Day Two was dedicated to Budget analysis and proposal for the next year. The discussions and interactions invited some novel changes in the current approach of Sales and Marketing. Delegates from both the Middle East and the Indian offices participated and did their presentations.

The sales strategy meet is organized as a part of enhancing the sales programme, every year. The middle & top management of the group company assemble at any of the renowned destinations of the globe and discuss about the past sales and design new sales programme. Each office and each department will have separate presentations and suggestions regarding the sales enhancement. All suggestions will be finally reviewed by the Top management who approves a consolidated sales programme which will be incorporated into the sale process.

The Two day meeting concluded with the vote of thanks by the Chairman of CSS Group T S Kaladharan wherein he reiterated the need for more focused approach to overcome the present global crises.

November, 2016

CSS Sales Strategy Meet 2016

planningEach year, CSS Group gathers for its annual CSS Sales Strategy Meet whereby the management teams from all of its global offices get together for two days for divisional meetings, presentations, case studies, team building activities and an overall review of the current and next year’s strategies. The Sales strategy meet will be held in Dubai this year

The theme for this year’s strategy meet is “Planning, Precision & Performance” which was chosen as it reflects the need of the hour when the entire logistics industry is facing hard challenges in its path of growth. The theme was decided by an in-house competition, whereby all staff was requested to provide theme’s for this year’s strategy meet. “Planning, Precision & Performance” was suggested by Ms. Steffin John who works as the Sales Executive in Dubai.

Over the years, the management has been fortunate enough to organize the Strategy Meets in various countries across continents. From the sandy beaches of Goa, India, to the picturesque Arabian Sea and gulf countries on a cruise liner, to the serene and tranquil environment of Sri Lanka, and obviously in the God’s own country, Kerala. After many years, the Strategy Meet is being conducted in Dubai itself on the 18th and 19th of November 2016. The logo for this year’s Strategy Meet has been selected and released by the Senior Management.

January, 2016

CSS Group Sales Strategy Meet 2015

CSS sales strategy meet this time was truly Innovative & Inspiring, doing justice to the theme they adopted. This year it was decided by the senior Management and the Chairman of CSS group, to conduct the Sales Strategy meet, a much awaited official meeting amongst the Sales teams of CSS, in the UAE region itself. And hence, CSS Marketing & Corporate communications ventured into the luxurious spaces of the Hilton Al Hamra beach & golf resort at Ras Al Khaimah. The dates chosen were the 20th & 21st of November 2015.

“Innovate & Inspire” being this year’s theme, the main focus of discussion apart from the budget presentations were, the looming market situations and the much feared recession. The Political uncertainty was another concern everyone shared. Brain storming discussions were held for strategizing new ways in exploring the untapped areas, overcoming threats and to achieve company goals for the next year.

The meeting commenced with the announcement which declared the top 10 sales performers of the year 2015. This invited a good round of cheer and applause amongst the participants. Chairman’s message clearly reiterated the need for innovative minds to sail through the bad currents and to achieve goals. This was followed by the budget presentations by the Sales managers and unit heads. CSS Kingston was the latest entrant to the group in this year’s Strategy Meet. Last year’s performance was reviewed and the projections were thoroughly analysed throughout the session. The growth of online markets was a topic of discussion during the concluding session. Even though the market situations are not that much promising, the CSS achievement during the last year and the programmes designed for the New Year gives a clear signal of growth for the overall performance of the company.

Mentioning about the prospective regions for the company like Doha, Muscat etc drew attention from all those who have participated. Day one concluded with the grand dinner and entertainment programmes which included a DJ bash.

January, 2016

FPS AGM at Jakarta

CSS Group representatives attended the recently concluded FPS AGM and conference at Jakarta.
The CSS Group was represented by Siby Kurian, Senior GM, Sales & Marketing and Thomas Mathew, Manager Pricing and Key Information Department, CSS Dubai, Jairam KR, Director, CSS India, Narayan R T, General Manager, CSS Bahrain and Dean Landers, General Manager, CSS Kuwait.
FPS Group – one of the largest and longest-established forwarding groups in the world – is to change its constitution to allow multiple memberships in each territory. The decision was reached at this year’s AGM and Conference, which took place in Jakarta, Indonesia, and was attended by representatives of the network’s global membership.
Advisory Board Chairman Sam Aparo, co-owner of one of the network’s founding members, told delegates that the original FPS Group policy of one member per country was no longer the best model. Although it had been very successful since its launch in 1998, “The strength we once had is now our weakness,” he said.
“If we have multiple members in each market, it means we all have multiple choices. It’s not just more members, it’s also about quality and additional opportunities. We should not be afraid of competition,” he continued.
“Networking at the FPS AGM and conference always provides an opportunity to meet new members from some of the geographical regions where we do think about exploring in the near future and hence CSS finds it very fruitful to be at this gathering” commented Siby Kurian.
FPS will also embark on an aggressive expansion programme in 2016, to fill gaps in its existing geographic coverage. Speaking after the conference, Sam Aparo added: “2016 is the year of expansion for our network. We have a tremendous and unrivalled asset in the quality, size, reputation and business base of FPS Group. New members will immediately benefit from this, as well as opening up new opportunities for the whole group.”
Aparo added that there had never been a better time for agents to join a quality network, enabling them to counteract falling margins with increased reciprocal sales and more professional marketing. “There is strength in numbers; both more effective marketing, and the opportunity to share its costs over a larger number of participants.”
“In a very uncertain global economic scenario we face, it’s extremely important to have regular overhauling of your contacts to keep the business lively and aggressive. CSS India has always utilised the opportunity of interacting at the FPS, from day one onwards and we have found it very useful” mentioned Jairam K R.

September, 2015

Saluting a Success Story

Console shipping services India Pvt. Ltd. completes 8 years of Full fledged operations from major Indian cities

Console Shipping Services India Pvt. Ltd. reaches the land mark success of completing 8 years in the field of Shipping and Logistics from major cities like Mumbai, Delhi & Chennai whilst Tirupur branch has completed 11 years of operations. A company started with a single office in India has grown to become one among the leading names with 09 offices for catering to the shipping and logistics needs. CSS India is a part of CSS Group which has created its own name in the global shipping and logistics.

“CSS India is a shining example of success as it has taken very less time to grow with the aspirations of the management and proved to be a trust worthy partner across the globe. We feel humbled with this success” mentioned T S Kaladharan Chairman, CSS Group.

Today Console shipping services India operates from Ahmedabad, Bangalore, Chennai, Cochin, Coimbatore, Delhi, Mumbai, Tirupur and Tuticorin offering services in both Import and export management of Cargo.

Mainly focusing on the consolidation business, CSS India is now developing its strengths in Air freight management sector as well. Remarkable progress has been witnessed in the project management handling with many major projects which were successfully handled and received client appreciation.

An  Excellent  Team  Work

This successful journey has been built on the trust and confidence of our agents, valuable clients, other associates and most importantly our management and staff.

The strategy of CSS India is teamwork which leads to achieve greater heights with continuing enthusiastic efforts. This journey was filled with challenges which seemed impossible at certain times but with continuous and focused efforts we could achieve targets and our organizational goals.

We as a team of young qualified professionals have put in our hard work in reaching a landmark achievement. This has earned us reputation as a service provider amongst the trade with expertise in consolidation and logistics solutions which attracts most of the major shipping lines, forwarders, NVOCC and custom agents to have trust in us. The guidance and leadership shown by our senior management team is truly remarkable and always helped us, sharpen our focus and enabled us to be more targeted toward our goals. Going forward, we would request our customers, vendors & partners to continue patronizing this organization and support us in executing our vision.

Professionalism  &  Commitment

CSS India went through its troughs and waves and here we are, completing 8 years of learning and growth, inspite of the challenging scenario on profitability due to the deteriorating macro trade in the logistics business.

However the key reasons of passing through and looking firm are:

  • We could unlearn faster
  • For us, reality was more important than perception of reality
  • We chose to leave behind legacy issues of the trade
  • We competed only with ourselves
  • We offered complete transparency to our clients – straightforward and real feedback – sugar was never on our menu. Clients respected that in the long term.
  • Organization culture was of complete cohesiveness
  • Though they sound clichéd, Professionalism and Integrity are the pillars of our existence

May, 2015

FPS Sales Conference 2015


The 2015 FPS Group Sales Conference contrasted sharply with 2014’s event, with a record turnout of 39 delegates from 22 countries. The event was hosted by FPS Philippines, and took place at Shangri-La’s Mactan Resort & Spa, Cebu, from March 16-18.

This year’s event adopted a new format in line with Member suggestions. Commencing with welcome cocktails and dinner on Monday the 16th evening, the following day was taken up with a Sales Training Seminar comprising eight sessions. The next day began with a seminar on IT as a Marketing/Selling Tool. The IT session was followed by four hours of intensive one-on-one meetings between the delegates, providing an ideal opportunity for discussing mutual business potential. The evening saw delegates attending a farewell dinner at The Golf Helipad Garden. This was a special event, which also celebrated FPS Philippines’ 20th anniversary with a firework display, and the signing of a commemorative plaque by all present.

CSS Group was represented by Fida Asghar from CSS Dubai, Dean Landers from CSS Kuwait and Asghar Malik.

January, 2015

Efxaristo Kypros


The sales strategy meet of CSS Group was held at the picturesque Coral Beach Resort in Paphos, Cyprus. The Three day meet was attended by all sales heads from the Middle East & the Indian Sub-continent. The senior management for the group company along with the Chairman T S Kaladharan attended the meeting. Invited guests & network partners from around the globe attended the final day meeting with their presentations.

The sales strategy meet is organized as a part of enhancing the sales programme, every year. The middle & top management of the group company assemble at any of the renowned destinations of the globe and discuss about the past sales and design new sales programme. Each office and department will have separate presentations and suggestions regarding the sales enhancement. All suggestions will be finally reviewed by the Top management who approves a consolidated sales programme which will be incorporated into the sale process.

This year’s strategy meet was seen as a prelude to the preparations of the forthcoming 20th anniversary of CSS Group. Members for all committees required for the arrangements were selected at the Cyprus meet.Needless to say, that the sales strategy meet programme is one of the most important driving forces that play as a fillip to most of the strategies that CSS adopted in the last two decades of their operation out of Middle East & Indian Sub-continent.

Cyprus proved to be a perfect business and leisure destination for the CSS Group. The entire team brain stormed during the meeting hours and celebrated the evenings with music and entertainments. Thanks to the warm hospitality of the Cypriot culture, the stay at Coral Beach was rejuvenating and refreshing for the entire team. The friendly staff cooperated to all the demands and attended to the minutest requirements of the team.

November, 2014

Sales Strategy Meet 2014


The Sales Strategy Meet 2014 of CSS Group will be held at the beautiful destination of Paphos in Cyprus.  As part of enhancing the sales programme, every year, the middle & top management of the group company assemble at any of the renowned destinations of the globe for discussing about the past sales and designing new sales programme. Each office and each department will have separate presentations and suggestions regarding the sales enhancement. All suggestions will be finally reviewed by the Top management who approves a consolidated sales programme which will be incorporated into the sale process.

The network partners of CSS Group will also participate on invitation as guests on the last day session and present their programme to CSS Group. Needless to say, that the sales strategy meet programme is one of the most important driving forces that played as a fillip to most of the strategies CSS adopted in the last two decades of their operation out of Middle East & Indian Sub-continent.

The meet will be concluded with a big bash of entertainment programme.

About the destination:

Paphos is a coastal city in the southwest of Cyprus and the capital of Paphos District. In antiquity, two locations were called Paphos: Old Paphos and New Paphos. The currently inhabited city is New Paphos. It lies on the Mediterranean coast, about 50 km (31.07 mi) west of Limassol (the biggest port on the island), which has an A6 highway connection. Paphos International Airport is the country’s second largest airport.

Near Palaepaphos (Old Paphos) at the seaside of Petra tou Romiou is the modern mythical birthplace of Aphrodite, the Greek goddess of love and beauty and the founding myth is interwoven with the goddess at every level, so that Old Paphos became the most famous and important place for worshipping Aphrodite in the ancient world. In Greco-Roman times Paphos was the island’s capital, and it is well known for the remains of the Roman governor’s palace, where extensive, fine mosaics are a major tourist attraction. Paul the Apostle visited the town during the 1st century AD. The town of Paphos is included in the official UNESCO list of cultural and natural treasures of the world’s heritage.

Paphos enjoys a subtropical-Mediterranean climate, with the mildest temperatures on the island.

July, 2014

CSS Participates in FPS Sales Conference 2014

CSS Group participated in the FPS sales conference 2014 which took place in Ho Chi Minh City, Vietnam from May 20 to 22, 2014. CSS Middle East was represented by Fida Asghar, Team Manager, NVOCC CSS Dubai and Dean Landers, General Manager, CSS Kuwait. The three day conference consisted of presentations, networking session, one to one meetings, sales training seminars, personal selling skills case studies, team building activities, gala dinners and social sightseeing excursions.  “The one on one member meetings were extremely important as they were designed to build on the reciprocal sales activity and business opportunities between members,” added Fida Asghar.  The three day event was hosted by Johnny Khoa, FPS member for Vietnam who added, “The conference provided valuable workshops on Personal Sales Technique and Advanced Selling Skills.  It was a good opportunity to involve everybody in relaxed outdoor activities, entertainment, and to share an enjoyable stay here in Ho Chi Minh City.”

January, 2014

CSS Sales Strategy Meet 2013-14

CSS Group recently concluded its annual Sales Strategy Meet 2013/14 at Devas Farmhouse in the picturesque setting of the state of Kerala, India also known as God’s own country. The two day meeting was attended by CSS Senior Management, head of departments from the Middle East and the Indian sub-continent along with overseas guests from November 15-16th, 2013. The meet discussed the annual budget and accomplishments of each team followed by a sales forecast, strategies and goals for 2014.

The Sales Strategy meet was attended by Oliver Hahn from IFS Doha, Ben Jones of WMS-CSS Saudi, Riyaz Jordan from CaroTrans, Pankaj Khatua of Safmarine and Jan Bak Christiansen, by special invitation.

The theme adopted for this strategy meet was “LIMITLESS” which was chosen as it represented the unprecedented growth so far achieved by CSS Group and stands for the vision of the CSS Group management for the organization going forward.  Strategy Meet plays a vital role in evaluating team performances and highlighting strengths and weaknesses of the team. This provides a focus on the latest developments in areas ranging from sales strategy fundamentals to emerging IT technologies to prevailing competition.

Strategy Meet for CSS Group is more than just presentations made by managers, analyzing previous year’s figures and forecasting budgets. It also includes dissecting operational processes to review the excellence level attained and team building activities. Although strategy takes account of the future, it takes place in the present. It is about choices in the present that have results in the future.

The CSS Strategy Meet was organized by the Marketing & Corporate Communications department of CSS Group along with Rainmaker in the field of events & entertainments, an Event management company based in Cochin, Kerala.  Rainmaker is a wholesome, complete events solution factory with a team of young, creative, enthusiastic and dynamic professionals with a vast experience in the field of events & entertainments.

CSS Strategy Meet is a well designed meeting structure that fosters opportunities for participation so people can be heard, questions can be asked and answered, discussions can take place, decisions are arrived at, and the most important items are attended to. It helps to collectively put together information from various sources to measure the impact and direction of strategies laid down and shape new tactics based on imminent factors as per the current scenario and future analysis.

A special thanks to the entire team at Devas Farmhouse and Rainmakers for all of their assistance and hospitality and to Niji and his vibrant team of 12 to 12 Barbeque for the mouthwatering food prepared during the 2 day period.

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