cssWith my 23-year tenure with CSS, my growth story has been in tandem with the company’s evolution from the initial days till what the company has grown to be today, a multinational company with offices across the GCC region, the Indian sub-continent, and beyond. From starting as a sales executive to being Sr. Vice President, it has been a phenomenal journey.

Ushering in Winds of Change

The year 2020 ushered in much change in our industry. New technology and market equations and rising customer expectations, and newer business models presented opportunities and risks.

Adopting and adapting to new technology is the rule of the day. The best way to conquer the highly competitive market is to focus on customer service.

New Technologies, New Market Equations, New Business Models 

The pandemic has brought several threat factors in its wake. It has increased competition and tightened margins. Our focus for the first half of 2021 will retain our existing traditional customers with hands-on customer service. 

The recent trade forecasts predict that freight and shipping volumes will rebound in 2021 as the world is slowly recovering from the economic recession caused by the pandemic. With the Middle East opening to markets that were closed for years, the next few years look promising with many opportunities. This is the hour to come up with “out-of-box” solutions that will invariably produce organic growth.

The new market equations and new business models with digitization will create a highly competitive market scenario. These new digital business models have the strength to seize the industry leadership, leaving the traditional forwarders far behind. We have always managed to stay ahead of CSS’s curve by adopting new business models and investing in digitization.

CSS Values and Culture

At CSS, I value the feeling that I belong to a “big family” and the infectious team spirit to reach the common goal. The open-door policy allows anyone from bottom to top to access the management team to share their suggestions or concerns.

I believe in leading by example. By inspiring and motivating a team with a clear vision and passion for work, we can steer the ship to the pinnacles of success. 

Coming together is the beginning, staying together is progress and working together is a success. This is the mantra I stand by when you combine the energy, knowledge, and skills of a motivated group of people, we can surely accomplish any goal.


“Please! Please! Please! I can’t Breathe”. Those were the powerful last words of Mr. George Floyd right before he was murdered by the very cops who are supposed to serve & protect people. I have never written an article for LinkedIn, but I felt this would be a good time to write my first article and show my support for George Floyd and at the same time speak out on race issues in the world. I am not here to criticize anybody or spark another debate to an already sensitive issue, but I feel there are people every day in this world who could be another George Floyd waiting to happen, if the world doesn’t unite against racism.
Racism is a pandemic and there is no cure unless we educate people that skin color doesn’t matter. Black, white or brown – What difference does it make? There is no real magic in having a particular skin color. Ever since I was a little kid, I was taught that everybody is equal. Being disabled or having a certain skin color should not be frowned upon. Instead, we should measure an individual purely on what he/she is to another human being. In this day and age, people don’t have the time to be considerate or show any empathy. Displaying such emotions is deemed weak.

Dr.Britto Satheesh
General Manager

Gone are the days when we really cared for our friend or family or the person who needs some help. We are moving with the worldly developments and its lightning pace but somehow this race issue despite making some minor waves, it seems to be stagnant and still prominent.

George Floyd too was in need of some consideration, sympathy and should have been offered a hand when he was lying on the floor and kept calling out for his mama. I have never met him or heard his name before this incident. Yet, George Floyd, your name is ringing loud around the globe and I am proud to be one such person to recognize how you have changed people’s feelings towards Racism.

I am a south Indian with brown skin and I have always been proud of my roots. While I was a student in the UK, I faced backlash for being brown. I look back at this time with fond memories but there were some unsavory moments, especially when it involved my race and color. To highlight one such issue, I was a 3rd year student and after a long day at the university, my friend and I decided to visit a nearby pub for a game of pool. Halfway into the round of pool, I was approached by an old man with a beer in his hands who asked me where I was from. Being a confident person and an extrovert, I replied to him saying am from India and felt that that could set the tone for a little pub conversation. I was so wrong.

He was considerably shorter than me and asked me to come closer to him, to which I obliged. His shirt had a little British flag pinned to it. He pointed to the flag and whispered into my ears that only whites are allowed in this pub. I felt a rush of anger in me and told him, excuse me! what did you just say? – just to give him the benefit of the doubt, as I may have heard him wrong. I realized I had heard it right the first time as he repeated the same thing, and for a moment I lost it. He was older to me and it’s in our nature to be polite to elders but after hearing such discriminating words, it was impossible to ignore the fact that I have been a victim to racism. I could have been confrontational but I didn’t want to throw away my life by getting into a fight with a racist old thug. Anyone at that moment could be irked and so was I, when my race was questioned in a public place where you expect to just chill and cool off. Despite those comments upsetting me, I had to be rational and do the right thing, by walking away.

I loved my life in the UK. For the 7 years I spent there, and I was fortunate to have friends from all over the world. Some of my close friends to date are British nationals. Beyond those 7 years, I couldn’t have seen myself living there any longer and I always felt out of place. It is true that you adapt to a culture especially when you’ve lived in a place for that many years like me. Even though my accent and personality changed, and I embraced the British culture throughout my time there, I always felt out of place just because of the few people who never appreciated my culture. I was called ‘Paki’ by those minorities and I was disheartened. If that word could have an adverse effect on me, then imagine how a student from Pakistan would feel? Everyone who comes to the UK comes for new opportunities and to live, learn and explore a multi-national culture. Racism can destroy their ambitions, desires and certainly will kill off their hopes in humanity. This is just my story but am sure, there are many who may have had the same experiences.

Let me go back to George Floyd before I end this article. I say a prayer for his soul and the family he left behind. He has a daughter and I am sure she can already see how her father has changed people’s perspective on racial discrimination. The protests around the world are a weapon that can trigger a drastic revolution and help everyone realize what is at stake if things remain the same. For a new change to be in place, it could take a while but I believe, George Floyd has opened people’s eyes to ensure this so-called pandemic that is racism to be addressed with much more assertiveness than in the past. Being black, brown or white should never be a reason to judge someone’s talents. Being Chinese, African, Pakistani, Sri Lankan, Indian etc. should never be the reason for a baseless and endless debates. Instead, the focus should be on their beautiful cultures. It is time the world listens and explores systemic racism. The 21st century is filled with innovations in technology and science. So why can’t there also be a focus on combating racism and its effects on people? It is time for us to reflect, learn and act, and we must never avoid our responsibility to end systemic racism. George Floyd, was a little humble giant and through his heart-breaking last words, a change is waiting to happen. My little experience is just a telltale and am sure there many more who might have had other experiences. Racism can suffocate anyone and we should unite against it.

Every man dies; but not every man really lives!

Mamta Rani
CSS Delhi

Before the battle of Stirling bridge (11th sept,1297), William Wallace, who was leading the Scots, gave a powerful speech to motivate his soldiers. A few words from his speech are as quoted below – “We all end up dead, it’s just a question of how and why. Every man dies, not every man really lives. I am William Wallace! And I see a whole army of my countrymen, here in defiance of tyranny. You’ve come to fight as free men…….and free men you are. What will you do with that freedom? Will you fight?”
As a matter of fact, these words demand attention by each one of us, as we are also supposed to fight at every moment in life, with challenges, problem, people around us, and also with ourselves! The point of concern in this 24×7 battle is- whether we end up dead or alive? Every time when allow negativity, fear, hatred, jealousy, anger, greed etc. to take hold on us, we are rendered as dead! However, when we are brimming with positivity, enthusiasm, courage, confidence, etc. while combating such battles, we come out alive! Verily, in this choice lies our real freedom. Yes, we are the sole decision- makers for our lives, to choose life or death for our existence.
No one wants to be the person that dies without living. So, people must find something that gives their life meaning, whether it’s being a great friend, sibling, parent, grandparent, teacher, neighbor, etc. Once people have found something to live for, they’ll live better. If it’s not relationships as a central purpose, maybe its occupation or something that is outside work that makes a difference to others. The meaning of life is something people have to decide for themselves.
That’s one facet regarding life, which focuses on our existence. Howerver, there is another aspect as well, which is ingrained with our existence, and that is, growth. In this context, it is worth mentioning the words of Martin Luther, which he said aloud on April 9, 1967: “And there are three dimensions of any complete life……length, breadth, and height.” Well, these dimensions primarily relate to our inner growth (as an individual); our outer growth (success in the outside world); and our contribution towards the society on the path of awakening as shown by the enlightened Masters of the time.
Just give a pause to the crazy race that you are engaged in every moment of your life. Check, which dimension is missing from life. On a sincere contemplation, you will find that the fundamental and underlying commonality in all the three dimensions is “Soul-awakening.” Why? It is because when we are awake at the level of our soul, we are best able to understand and explore the real meaning of the three dimensions, i.e. developing as a ‘truly civilized, moral, and wise ‘being; aiming at success in a confident and prudent manner; and, cherishing the joy in the life of selfless service, rather than constricting it in the parenthesis of I, me and myself .