“My word is my bond” and “Giving your handshake on a deal” are two well known principled sayings which underpin our ability to build-up longstanding relationships in our industry, where trust is paramount. Naturally any legal advice will tell you that it is the signed contract which really seals a deal. The time between reaching an agreement and actually signing on the dotted line is where trust is the supreme issue. I have always believed that relationships cannot be built in a day. Only personal effort and a commitment to our principles develop good relationships. Without such associations and connections, especially in the current global financial turbulence, companies and organisations will struggle to survive. C.S.S. has always taken a firm stand in our efforts to engender trust both inside and outside our industry. It is an opportune time to especially thank our C.S.S. sales and marketing teams for gaining new relationships and strengthening existing ones. We must carry forward our commitment and dedication, to ensure that we resolutely continue to uphold our promises and fulfil the trust which has been bestowed on us by our business associates. The elements of attraction, sympathy and trust are the ingredients of the chemistry for building and sustaining effective relationships. It is this chemistry which will, no doubt, become the subject for discussion for any marketing aspirants – a chemistry which is at the core of our philosophy. Trust and honour make me proud of C.S.S., as these core values emphasise ethics which we all justifiably share.
T.S.Kaladharan