Business Development is among the foremost concerns of any organization; it typically involves nurturing a business and its elements through change. As change is constant, Business Development expertise is required to adapt to the changing market scenarios, expand existing business and its mode of operations or venture in an untapped market.
Rakesh Menon, Senior General Manager – Business Development has recently taken over operations at CSS Logistics as Senior General Manager. Affirmative to take the business forward, Rakesh says, he has always been upbeat about creating new ideas and initiatives by adopting a team approach in pursuing common organizational goals. He sternly believes that Business Development is an on-going process and an organization aiming to withstand competitors never stops engaging in business development.
For any business to grow there is a continuous need to formulate strategies based on business performance and goals, and to achieve the desired goals a proper planning process is required. Planning mainly involves market intelligence and making use of the readily available resource to seize every given opportunity. Moving further, once the plan is in place an organization needs to ensure the managed implementation of the plan and be flexible to incorporate changes in the process.
Furthermore, Rakesh explains business development techniques and strategies as quintessential when it comes to attracting new customers and penetrating existing markets. Particularly to generate sales, business development expertise may focus on developing strategic-channel relationships with clients and partners to foster mutual trust and growth.
“As a Senior General Manager, much of my attention is devoted to developing and utilizing the business opportunities that are presented to me and my company”, says Rakesh. Rakesh believes in guiding a business through tasks by giving advice and acting as a mentor to provide direction. He adds that CSS is always on a look out for people who can create new concepts, people who can acquire new concepts and take them forward by good management. Market challenges always count on Business Development strategies to outgrow the monotonous and routine jobs and reach new heights by proper planning and efficient execution of the strategic plans along with effective management and financial plans, concludes Rakesh.