Focusing North India

Strategy adopted for the business augmentation

Extensive market analysis was done and the most prospective clientele was filtered out. All efforts were given in grabbing the business out of the fierce competition. Thrust was given in the line of imports, since the profit margin is higher in this segment. That doesn’t mean that we were not giving importance to exports. Yet another strategy was to target the direct consignee which in turn helped us a lot to increase our revenue part. Our agents’ world wide supported us a lot with providing the most competitive import buying rates, which enabled us to penetrate the market in an effective manner. Another important factor was the volume of nomination support from the overseas agents. The confidence in our team was wonderful, which in no case can be ignored despite of all down turns happened around generally.

About the new office in Ludhiana

Ludhiana is one of the most sought after markets for the African Sub continent. The decision to start an office in Ludhiana can only been seen as a wise judgment from CSS Group’s Senior Management. The major trade from this part of the country includes machinery, hand tools, cycle parts, tyre & tubes. Considerable amount of sports goods and hosiery are also traded here. Ludhiana lies close to the excise free zones of Kaleamb & Baddi which are going to be the export hubs in the near future. This region is also a potential market for LCL export as well.

The freight movement prospects in North India

The prospects in this region are bright. Delhi takes the 2nd position after Nhava Sheva in terms of total volume of both imports and exports. North India is a multi-product market and it has got a lot to offer to the freight forwarding fraternity. The ICD and the CFS- Delhi now act as the focal point for the entire North India operations. All major MNC’s and Corporates do have their presence in Delhi or in the suburban areas. The major exports and prospects are towards the US, Europe, Gulf region, China and the South East Asian countries whilst imports are from US, Europe, Mediterranean and China. Moreover Delhi is the capital city and lot of decision making happens here in the administration level.

Network strengths

CSS Group takes pride to have an effective agency network globally. This gives momentum to our operations from both North and South. We have confidence in our agents and vice versa. Constant networking sessions do happen inside and outside the country through agency visits and trade fairs. This keeps the relationships lively and meaningful.
Agenda to tackle recession

Recession as such has not affected much in the Indian scenario. The scientific studies are also showing positive signs in the Indian shipping and logistics industry. We have adopted certain procedures to constantly monitor the growth graph. The reporting structure is defined in such a way that we are able to point out the flaws happening, if any the moment it happens during the entire process flow and to effectively rectify it. We update ourselves with constant market research and surveys. On the other hand, we have a brilliant team of professionals to penetrate the existing market and to find new markets to pursue in this region.