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Lighthouse - July, 2019.

Strategic Association


CSS Homeward Bound, the renowned packing and relocation company based in Dubai, announced its partnership with PEBA (Philippine Expats Basketball Association) on June 11th, 2019. The ten-month sponsorship deal with PEBA will give CSS access to more than five thousand of its members in the UAE. The marketing alliance is a strategic move undertaken by CSS Homeward Bound who have recently launched a marketing campaign targeting Overseas Filipino Workers in the UAE.

Dr. Britto Satheesh, GM of the CSS Homeward brand under the CSS Group said, “In recognition of the contribution of the Overseas Filipino Worker, we decided to create a special marketing offer on the Balikbayan Box for those who want to send back special items to their loved ones. This took a life of its own when we saw its success amongst our Filipino clientele prompting us to further our commitment to the Filipino community. PEBA is an ideal platform for CSS Homeward Bound to reach the 5000+ Filipino members that the organization holds.”

In connection with the contract signing, Homeward Bound and PEBA had jointly organized a media launch at the “Somewhere Hotel” in Dubai on 11th June 2019, in which some of the prominent names amongst the Media and social media influencers participated. During the event prizes were given out to influencers and vloggers who have been putting the event on live. A raffle draw was organised to fetch prize winners for 1 regular balikbayan box, 1 jumbo balikbayan box and 1 jumbo balikbayan box with free delivery and one LED TV.

Ajay Krishnan, COO of Freight Forwarding – CSS Group added, “Our foray into the Balikbayan space has been long coming. The association with PEBA is a significant boost to our efforts to add value to the OFW community here in the region, what we intend to do in the UAE is only the beginning of an organized product that we will eventually roll out to the rest of the GCC origins.”

PEBA (Philippine Expats Basketball Association), is currently the biggest and longest running basketball association in the United Arab Emirates due to its successful community support and various charity programs not only in Dubai but also in the Philippines. PEBA has initiated an all year-round sports plan for the region which has been designed to ensure that basketball, the most popular sport amongst Filipinos, continues to have an increase in its status and opportunities in the region.

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