lighthouse - September 2021

CSS PROVIDES EXEMPLARY AUTOMOTIVE LOGISTICS TO KERALA-BASED YOUTUBE INFLUENCER

CSS was instrumental in providing automotive logistics for YouTube Influencer Mallu Traveler. The Kannur-based Shakir Subhan’s globetrotting YouTube vlog, ‘Mallu Traveler,’ is all about worldwide budget travels.

Ford Raptor’s Journey from Dubai to Kochi
The close-fit Ford F150 Raptor was safely shipped from Dubai to Cochin ably executed by the CSS team. The shipment was done under carnet, and the whole process has been documented on the Mallu Traveler’s YouTube channel. This video has reached record viewership levels of 1.2 million views.

Carnet is also known as the passport for goods. This international customs document permits the tax-free and duty-free temporary export and import of non-perishable goods for up to one year.
After securing the carnet for the Ford Raptor, the truck was first safely loaded onto a 20 feet container at the CSS facility at Jebel Ali, Dubai. It was secured with lashing to ensure a safe and secure transit across the Arabian Sea. With a transit time of 5 days by sea from Dubai to Kochi, India, auto-racking and lashing are done for damage-proofing the vehicle.

The CSS office in Kochi provided hands-on support and guidance to see that the vehicle is released without any delays or complications. With our strategic connections with the Customs departments, we guarantee that the whole process remains 100% hassle-free for the customer. Even though there were many minor roadblocks in releasing Shakir’s much anticipated Ford Raptor, we were able to unite the excited owner with his vehicle within a short span of two days.

CSS and Automobile Logistics
The CSS Group’s Automobile Logistics wing has proven its seamless shipments of automobiles from one country to another.

CSS’s Automobile Logistics wing offers effective and environmentally friendly loading of the vehicle. Bitto Babu, Sr. BDM spoke on CSS’s competence and proficiency in handling Automobile Logistics, “With specialized handling of high-end vehicles, we have become a trusted name in the auto logistics field today.”

Our facilities are available in Dubai, Abu Dhabi, Sharjah, Bahrain, and Oman, with an exceptionally strong worldwide network. The CSS Group technology team fully manages the end-to-end operations.

Mallu Traveler is a repeat customer as CSS also helped facilitate the shipment of the vlogger’s bike in the year 2020 after it got stuck in Azerbaijan due to the COVID-19 pandemic.

The services offered by CSS Automotive Logistics include:

• Specialized racking of vehicles
• Carnet for vehicles
• Auto-racking for loading multiple vehicles in containers
• Experience in handling luxury & sports cars
• Large storage facilities
• Technical services on request
• In-house documentation and clearance facilities
• Door-to-door services offered

POOKALAM COMPETITION BACK IN FULL FORCE

After a year of hiatus due to the pandemic, the Pookalam competition was back this year. And the enthusiasm and excitement from all our branches were seen.

The intricate design and the team effort was seen in all the arrangements, and we congratulate all the participates. But after all, it’s a competition, and only one can take the trophy.

PREDICTIVE AI WILL REINVENT THE SUPPLY CHAINS OF TODAY

With highly reactive and disruptive supply chains, planning ahead is simply out of the question. They are continuously reacting to the number of orders, the position of the shipment, the state of production, and so on. That is the primary reason why the COVID-19 pandemic took us by surprise. Prior to the pandemic, there were always large-scale shortages, waste, and losses in millions of dollars. The pandemic has not just exacerbated the problem but also highlighted the major flaws of inventory-heavy supply chains.

Predictive Artificial Intelligence (AI) and Machine Learning (ML) has the capability in not just identifying the growth in demand across different nodes in your supply chain, but vastly reduce response and decision-making processes and the time taken to do it. A proactive approach, adopting these technologies is a prerogative to future-proof your supply chains for black swan events like the COVID-19 pandemic.

A Proactive and Lean Supply Chain
Using Predictive AI technology to optimise the various supply chain processes will improve your Supply Chain’s ability to respond effectively across the network to any disruptions, vulnerabilities, and also help you mitigate the effects of Black Swan events.

Knowing demand and predicting how events will affect demand, will aid in the management of all the moving parts of the supply chain, from manufacturing to distribution. This is precisely where a more proactive supply chain has an advantage.

While data analytics is based on past events, predictive analytics identifies patterns, tests assumptions, and employs Machine Learning algorithms to re-evaluate and adapt the model for the most accurate results. AI-powered predictive analytics has numerous applications in all supply chain processes, beginning with Demand Forecasting and progressing to Automated Production Planning, which is based on sensing demand at the distributor level and using that to forecast near-future demand.

This, in turn, has the potential to make production much leaner than the current inventory-heavy production model that is the norm across sectors and verticals. Companies will be able to meet 20%-30% more demand with the same or lower production capacity by applying the lean methodology throughout the supply chain, beginning with suppliers, vendors, and ending with distributors and retailers.

How can Predictive AI be implemented across the supply chain?
Supply Chains assist in making accurate decisions in near real-time and can be widely adopted across the value chain. With numerous applications, AI-powered predictive analytics can provide you with insights that you can use to further optimise various supply chain processes as listed below:

Inventory Management
Once you have insight into the granular demand, businesses can manage their inventory across warehouses, distribution centers, and retail outlets. Supply and demand must be balanced to avoid waste and stockouts. AI-powered solutions can calculate safety stock levels by analysing past trends, market signals, and inventory levels.

Transport Logistics Management
In countries like India, the distribution network has to reach small neighbourhood stores that dot the rural areas. Predictive analytics can analyze traffic patterns, reachability, lockdown constraints, weather, and other events to determine the best route of transportation to deliver products from distribution centers to retail stores.

Lean Supply and Production
Accurate demand predictions can assist manufacturers in prioritising and focusing their efforts on rationalising their product line and lowering production costs. AI can also be used to improve procurement and supply planning by identifying the best raw material supplier.

Promotions and Pricing
The insights gained from demand forecasts will assist you in optimising your promotional activities and pricing models, as well as shaping demand. You can run simulations for multiple scenarios with Advanced Scenario Planning to see how different promotions or pricing models affect your sales and consumer behaviour.

How to future-proof your business
Today’s hypercompetitive and volatile market demands superlative technologies like AI and Machine Learning (ML). Relying on older predictive methods is bound to throw you out of gear. During the pandemic, many companies failed to adapt their predictive capabilities, resulting in excess wastage and stock-outs in manufacturing and distribution. However, companies who have adopted AI and ML technologies for their forecasts were able to optimise their operations to the COVID-affected markets. Such companies have managed not just to survive, but thrive.

A recent McKinsey Report reveals that early adopters who successfully implemented AI-enabled supply-chain management were able to reduce logistics costs by 15%, inventory levels by 35%, and service levels by 65% when compared to slower-moving competitors. The implementation of organisation-wide AI practices will not just make your company resilient and ready for the future but also agile with improved processes in place.

However, simply adopting any AI technology is not the answer. Organisations should focus on integrating new technologies into their existing workflows in a simple and timely manner. The majority of businesses continue to invest in outdated technologies or in costly advanced solutions that take months to implement, resulting in opportunity loss for the organisation.

Predictive AI should simplify the already existing processes and not overburden the system. It should have the ability to stabilise forecasts, and allow businesses to identify opportunities immediately. It should help in facilitating teams to shift their focus to shaping demand. This is how we will transition from a purely reactive to a proactive and flexible supply chain.

E-SIGNATURE FOR THE EXECUTION OF DOCUMENTS IN THE NEW ERA OF REMOTE WORKING

The current restrictions on travel, businesses and social distancing due to the current pandemic COVID 19 has made the simple process of signing and witnessing the legal documents or the business contracts very difficult, with the signatories either working from home or in isolation. In the last year, 2020, we see that most of the businesses have started to have virtual meetings instead of in- person meetings as it is not feasible to conduct business meetings in the same room, and then to circulate the hard copy of the signed documents in the current scenario. Since the traditional face-to-face meetings and signing of documents are no longer possible, the contracting parties had started looking for other alternatives to execute the agreements and contracts to take forward their businesses, and gradually, they have started thinking of using E-Signature to finalize/execute the deals, even when working from home.

An E-Signature or Electronic Signature is a legal way to get consent or approval on an electronic documents or forms by replacing a handwritten signature, virtually. The ESIGN Act of USA, defines the term electronic signature as “an electronic sound, symbol, or process attached to or logically associated with a contract or other record and executed or adopted by a person with the intent to sign the contract or the record.” The UNCITRAL Model Law on Electronic Signature was adopted in 2001, to enable and facilitate the use of electronic signature by establishing criteria of technical consistency for the equivalence between electronic and hand-written signature. This Model law applies where electronic signatures are used in the commercial activities and in order to legally recognize the electronic signatures, it should be reliable and appropriate for which the data message is generated and communicated. Further, to consider it as reliable, it should meet the 4 conditions – (1) it should be linked solely to the signatory; (2) it should be under the sole control of the signatory; (3) any alteration of the electronic signature, made after signing, shall be detectable; (4) where the purpose of the signature is to provide assurance as to the integrity of the underlying information, any alteration of that information shall be detectable. It also imposes a duty on the signatories to use reasonable care to avoid unauthorized use of their electronic signature.

Though most of the countries have adopted the UNCITRAL Model Law into their legislation, it is very important that the contracting parties are familiar with the law in the relevant jurisdiction to make sure that an agreement or contract bearing an electronic signature is legally binding in their respective countries. Most notable countries that have accepted the E-Signature through their local law: for eg., The Information Technology (Amendment) Act, 2008 in India; The Federal Electronic Signature in Global and National Commerce Act in the United States of America; The E-Commerce Law [Law No (1) of 2006 on Electronic Commerce and Transactions in United Arab Emirates; The Electronic Signatures and Certification Business (Act No. 102 of 2000) in Japan; Electronic Commerce Act, 2006 in Malaysia and considers E-Signatures as equivalent to the hand written signature.

When we note that almost all Countries have Statutes regarding E-Signatures, the Companies were/ are still hesitant in adopting electronic signatures mainly due to its legality, cost of implementation and effort involved in it. The legality of the E-Signature is one of the main reasons which stop the companies to fully trust the E-Signature.

When all these above mentioned countries confirms that the E-Signature is considered in the same legal capacity as that of a hand written signature, they also allows an electronically executed agreement to be presented as evidence in a Court and also prevents the denial of its legal effect, validity or enforceability solely because it is in electronic form. However, it is also very important to note that none of the aforementioned countries would accept documents or negotiable instruments like Promissory Note or a Bill of Exchange; Power of Attorney; Trust Deed, Wills or any other testamentary dispositions, Real Estate Contracts, or any other Agreements that requires Stamping/Attestation/ Notarization if it is executed electronically, with an E-Signature.

Further, when using an E-Signature, there is an underlying presumption that any document that is signed with an E-Signature is under the sole responsibility of the concerned party who has affixed the E-Signature. The owner of the E-Signature must be very careful because the E-Signature can be used to sign any legal transaction and the burden of proving the non- authenticity of the signature is on the person, who owns the E-Signature.

Usually, if a document with hand written signature is challenged before the Court of Law, the Court compares the copies of the signature along with the testimony of the handwriting experts or witnesses present at the time of signing the document to establish the validity of the signature. For E-Signature, there is no need for going through this expensive and time consuming process, since it can be proved with the help of IP address, Date, Time and Location, when the document was received, viewed and signed. As per experts, this is a more credible method of establishing evidence than a sworn statement of whether a document is sent through E-Mail.

This being the facts about the use of E-Signature, an emerging trend in the new era, while executing a commercial agreement, it is always suggested to include / fulfill the below points in the electronically signed agreements, for protecting the interest of the contracting parties.

1. Include a clause that suggests the consent of the contracting parties to sign the Agreement electronically and that it shall be considered as hand written signature for the purpose of enforceability;
2. Make available to the respective contracting parties, a fully executed copy of the Agreement.
3. Include a suitable governing law and jurisdiction clause, which provides the widest protection for E-signature.

With the current drastic shift in the business environment, the use of E-Signatures provides a way to enhance and simplify work. Trust and relationships built up over time would play an important role as deals are structured while face to face meetings remain constrained.