Chairman’s Reflection

The heart-wrenching stories of loss and survival from the Wayanad landslides are difficult for us even to comprehend. As we gather our thoughts to move forward, I want to express our deepest condolences and heartfelt empathy for the families who have experienced loss. Our thoughts and prayers are with all those affected, and CSS is committed to extending all possible support in these trying times.
We need to reflect on how we, as a company, can continue to navigate the challenges we face in our industry. I want to share a few insights from a bestselling book I recently read by the Harvard Business School professor and author Bill George called “Discover Your True North”.
What’s Our True North?
In real life, “true north” is the direction that points straight towards the North Pole. It’s a fixed point that helps people navigate and find their way. In business parlance “true north” is a concept that can refer to a company’s direction, integrating its vision, mission, and values into one cohesive strategy that all team members can follow.
In his book, he explains that discovering your true north is about following your internal compass. It guides you on your path to your best destination and helps you stay on track to become the best person and the best leader you can be.
At CSS, our “true north” is our strategic vision that guides every decision and action. It represents our highest aspirations and serves as the benchmark for all our initiatives, ensuring we stay aligned with our long-term goals.
I believe that these nuggets of wisdom from the book can inspire and direct our actions:
Authentic Leadership: “Your True North is what you believe is right and good, guiding you as a leader and as a person.” We must ensure that our actions are always guided by our core values and principles.
Character and Integrity: “Authentic leadership is built on your character and integrity, not your image or charisma.” Our success depends on maintaining integrity and being true to ourselves and our stakeholders.
Value-Driven Leadership: “Leaders are defined by their values and the principles they uphold, especially in times of crisis.” Upholding our values and principles during challenging times defines us as true leaders.
Empathy and Compassion: “Empathy and compassion are essential qualities for leaders to connect with their teams and stakeholders.” We must lead with empathy, understanding, and support for each other.
Resilience and Growth: “True leaders embrace challenges and view setbacks as opportunities for growth and learning.” Every challenge we face is an opportunity to grow stronger and more resilient.
Trust and Collaboration: “Building trust and fostering collaboration are critical for sustainable success in any organization.” Trust and collaboration are the foundations of our continued success and innovation.
Vizhinjam Port: A Beacon of Progress
I am also delighted to highlight the recent developments at the Vizhinjam International Seaport in Kerala. The arrival of the container ship “San Fernando” marks a significant milestone in the port’s journey, showcasing its readiness to handle large vessels and extensive logistics operations. This event underscores the port’s advanced facilities and its strategic importance in the region’s logistics network.
The Vizhinjam port, developed through years of dedication and overcoming numerous challenges, is now poised to become a key hub for maritime trade. Its progress is a testament to the port’s growing operational efficiency and potential to significantly boost Kerala’s trade and commerce.
Reaching for the Stars – CSS @Kerala Cricket League
I am excited to share that CSS has secured one of the six franchises in the upcoming T20 Kerala Cricket League. As part of this prestigious event organized by the Kerala Cricket Association, our team will join hands with other prominent players in the league. Cricket, like CSS, embodies the spirit of teamwork, resilience, and excellence—qualities that are deeply ingrained in our DNA. We look forward to cheering our team and encouraging the emergence of fresh talent.
Celebrating Onam at CSS
As we look forward to the festival of Onam, let us embrace the spirit of unity and prosperity it symbolizes. At CSS, Onam is a time for celebration, and as always, CSS has planned a series of events and activities.
I want to end with a quote from the book, “Discover Your True North” by Bill George, “Your True North is the internal compass that guides you successfully through life. It represents who you are as a human being at your deepest level.”
As we work together, we will grow, support each other, and achieve great things.
Fida’s entry into CSS was not conventional. He began as a cricketer, leveraging on his notable reputation as a cricketer from, Kerala, South India. Cricket, which had been a part of his life since childhood, played a pivotal role in shaping his approach to work. His discipline on the field, where he played at various levels including U17, U19, U21, U23, and the prestigious Ranji Trophy, translated into a disciplined work ethic at CSS. His transition from a promising cricketing career to the logistics industry was marked by hard work and a determination to excel in an entirely new field.
Reflecting on his 25 years with CSS, Fida expresses a profound sense of belonging and accomplishment. Fida reflects on his journey with CSS as a long and rewarding experience. He acknowledges that he built his career at the company, which is something he never imagined he would do. Over the years, he made many friends and feels like he is a part of the CSS family.
Cricket has been more than just a sport for Fida. It has been a guiding force in his life. Fida shares that cricket, being a disciplined and gentlemen’s game, taught him the importance of hard work and discipline. He believes that applying these principles to one’s work will ensure that everything else falls into place. This philosophy has undoubtedly influenced his approach to work at CSS.
Six franchise owners have been selected through a competitive tender process. Notable personalities and entrepreneurs such as T S Kaladharan of Consolidated Shipping Services India Pvt Ltd, filmmaker Priyadarshan and, Sohan Roy of Aries Group are among the franchise owners. The teams will be assembled through an auction of registered players under KCA, ensuring a fair and competitive selection process.
Understanding the principal causes of Employee Burnout is of paramount importance, particularly for individuals in leadership and prime positions. Identifying and resolving these factors is instrumental in fostering a more wholesome work environment:
2. Lack of Control: Managing conflicts, particularly when navigating the input of multiple supervisors, can create a sense of uncertainty and stress, impacting overall well-being.

Over the past decade, the international trade landscape has undergone substantial changes driven by natural disasters, health pandemics, geopolitical tensions, economic shifts, and technological advancements. Despite these challenges, the logistics industry has demonstrated remarkable growth and resilience, with its valuation rising from $5.8 trillion in 2018 to $10.41 trillion by 2023, and projections suggest it could surpass $18 trillion by 2030. However, the latest report from the United Nations Conference on Trade and Development (UNCTAD) underscores persistent challenges, including geopolitical tensions, rising shipping costs, and high debt levels, which could affect global trade.
3. Bridging the Talent Gap
5. Global Trade Dynamics
Conclusion: Balancing Growth and Challenges
In the realm of logistics, few tasks are as challenging as the transportation of heavy-lift cargo to complex markets. Our team recently accomplished an impressive feat by delivering two 100-ton heavy-lift items and accessories, totaling approximately 750 cubic meters (CBM), to Iraq in the Persian Gulf. This project exemplified our dedication to meticulous planning, coordination, and seamless execution.
One of the key components of this project was the advanced arrangement of all necessary documentation and legal requirements. By anticipating potential hurdles and addressing them proactively, our team ensured smooth clearance and direct delivery upon arrival in Iraq. This strategic approach minimized delays and ensured that the cargo reached its destination efficiently. This achievement would not have been possible without the collective efforts of our dedicated team and reliable partners. The collaboration with esteemed colleagues and trusted shipping carriers played a crucial role in the project’s success.


In today’s fast-paced world of global logistics, where time-sensitive shipments are the norm, CSS Global Forwarding has made headlines with a remarkable feat. Recently, we successfully delivered a 35-ton cargo shipment to the interiors of Africa on a tight deadline, showcasing our expertise and commitment to meeting customer needs.






The global container ship fleet is experiencing its fastest growth in 15 years, marking a significant expansion in reshaping the shipping industry landscape. Since the beginning of the year, the fleet’s capacity has surged by 1.6 million TEUs (twenty-foot equivalent units), representing an 11% increase from the previous year, according to Niels Rasmussen, Chief Shipping Analyst at BIMCO. This growth brings the total capacity to 29.5 million TEUs, underscoring the robust demand for container shipping.
The peak summer shipping season brings a surge in volume, worsening existing challenges such as the ongoing issues in the Red Sea region. These complications have led to significantly higher shipping costs and severe equipment shortages. As freight forwarders, it is essential to develop and implement strategies that ensure the smooth movement of goods, support customer satisfaction, and keep the industry running efficiently. Here is how we can achieve these goals.

Dubai has rapidly emerged as a global leader in trade and logistics, capitalizing on its strategic location, world-class infrastructure, and favourable trade policies. This thriving city stands out as a pivotal hub connecting the East and West, providing efficient pathways for goods to travel by road, air, and sea. The logistics sector significantly contributes to about 14% of the UAE’s GDP—a figure poised for further growth.
Bhanu Nazir
Abhiram Hrithwik