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Lighthouse - March, 2010.

How to Kill an Industry

I was not a born gimmick. No one is.
But nurturing is a wonderful process, it can make an animal behave like a human being and I promise it is vice versa too. It’s all in the nurturing.

My parents, teachers, family and friends together inculcated some values in my growing process which set me on a platform like never before. I knew then, how to grow – myself.
The day had arrived when I set out to make a career

The logistics industry, here in Mumbai and the world as a whole, welcomed me with open arms. I closely observed how they worked and behaved. It was strange but I still liked it. They had begun nurturing me to be one with them.

Each day, they told me:

Forget your primary, secondary and tertiary education
That life and death have a deep relation
Forget that two and two is four.
That a little less is a little more
Forget that price of purchase is less than sale
That honesty is not as good as telling a false tale

I remembered all my past years
The years when the entire education I received
Was but a gift of cheat and deceit
I cursed my teachers and parents alike
For telling me that a bike is a bike

So here I am today
Me a part of you and you a part of me
All the honing you gave
For that I bow to Thee
Oh world of logistics, salutations to you
Gimmicks are what I now know and A Gimmick is all I can be!

So then now tell me, how to kill an industry?

Rahat Talreja, CSS Mumbai

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