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Lighthouse - November, 2020.


TiA, the world’s first intelligent virtual assistant for freight, empowers teams with conversational Ai to automate repetitive, coordination tasks. 90% of the calls, messages, and emails exchanged in freight are done for data gathering and dispersal, be it for rate discovery, quotations, or status updates, thus making the ecosystem prone to data drop, delays and errors. TiA was an obvious choice to start the automation journey by tackling these redundant tasks“, said Abhinav Chaudhary, Co-founder, and CEO, Fero.Ai.

The company built the world’s first Siri/Alexa for freight and logistics – Fero.Ai. It is defined as an enterprise SaaS venture that builds advanced freight automation, optimization, and orchestration products using narrow Ai systems recently announced global expansion plans starting with India this month. This decision was set off due to their selection in the 2020 Microsoft Startups Accelerator program for high tech startups.

Microsoft for Startups is a free, global program dedicated to helping B2B startups successfully scale their companies. We were impressed with the passion the Fero.Ai team showed in bringing the power of Ai to the freight & logistics space, and we look forward to supporting the impact that the team has envisioned, “said Roberto Croci, Managing Director, Microsoft for Startups MEA.

Fero.Ai’s products provide plug and play uberization for large freight forwarders as well as the IVA (Intelligent Virtual Assistant) in creating autonomous collaboration, coordination, communication channels for those last-minute direct shippers who may be involved in the distribution operations. Fero.Ai believes that there are two means to solve the issues faced due to a lack of hyper-connectivity between all the moving parts and stakeholders. The first alternative is through technology, and the second is through human intervention. The industry has been solving most inconsistency issues, errors, data leaks, restricted processing inventories, and archaic user experience by the second alternative.

Arjun Bhasin, the Co-founder & CTO of, Fero.Ai reiterated, “To optimize hyper-connectivity through technology, we have built products that eliminate tech siloes, decrease onboarding struggles and increase adoption through integration and intuitive usability. We have consciously adopted the path of device-agnostic solutions. TiA can be accessed on any smart device. We will be using our partnership with Microsoft to prepare our tech infra to support advanced computing capabilities and exponential scale-up“.

The Co-founder and CSO, Fero.Ai, Naseer Ahmed expressed that the MfS team understands the needs of hyper-growth tech ventures and is pivotal to Fero.Ai in becoming a part of a larger tech ecosystem.

With TiA in the picture, seamlessly integrating all major freight ERPs thus forming a lateral automation layer eliminating tech and process siloes while supercharging teams through the power of automated collaboration, Fero.Ai’s customers can cut several pricey situations with 100% improvement in visibility and usability

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