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Lighthouse - January, 2013.

Chairman’s Message

It gladdens my heart being able to wish you all, a great year ahead. A New Year provides an opportune time for us to thank all our friends, agents, associates and well wishers; who have stood with us in the ups and downs over the past twelve months. Whatever achievements we have made are because of the trust they have shown in us. I have seen some remarkable progress in the workmanship and confidence level of our own staff. We have made the communication stream clearer than ever, with our wonderful Lighthouse and websites. The enthusiasm shown by our sales team really warrants outstanding appreciation. I know they will emulate my own aspirations and dream big and act bigger in the coming year. Some wonderful strides were also taken by our IT team as they have developed innovative concepts which will be implemented soon. The guidance and leadership shown by our senior management team was truly remarkable. In summary, throughout CSS, we have seen great teamwork. Let us hope to achieve greater heights with our continuing enthusiastic efforts.

For this New Year, I would like to share a notion which I recently read. It’s all about keeping your own diary of events. Does this sound too simple? But if you ponder on this concept, you will come to realise that it really matters and will make a difference. Keep a diary and note events, both personal and professional. Whenever you feel something is worth writing down then just do that. At the end of each week, month and eventually the year, read what you have written. You will then be able to analyse what you have done and chart where you have reached in terms of achieving your goals. Such an assessment will sharpen your focus and enable you to be more targeted in the year ahead. Try this out in 2013, and experience some extra magic in 2014.

Strategy Is A Commodity & Execution Is An Art

In economics, a commodity is the generic term for any marketable item produced to satisfy wants or needs. Therefore how can strategy, an intangible object be considered a commodity?

In today’s market a company’s strategy is equivalent to a trade secret that gives companies an edge over its other competitors. But unlike tangible commodities that just require to be sold in order to define its success, a company’s strategy has to be carefully thought through and executed to ensure that the end result is a successful one.

It cannot be recalled, fixed, nor refunded, for this reason senior management can spend months or often a year to define the strategy of its company going forward. The execution of said strategy is as important as its developments, because it is the execution and its results that will serve as the company’s success story.

CSS proudly concluded its Annual Sales Strategy Meet 2012 at the prestigious Amethyst Resort in Passikudah, Sri Lanka. Amethyst Resort is the first property built, owned and operated by Amethyst Leisure (Pvt) Limited, whose journey began in 2011 with the laying of the first foundation for Amethyst Resort in Passikudah, Sri Lanka. By March 2012 the resort commenced its operations as one of the first and unique locations for holidaymakers in Passikudah.

Currently the resort has 40 rooms in operation, fully equipped with all amenities to offer the ultimate hi-tech getaway.

The three-day meeting was held from November 15th to the 18th, 2012 and was attended by the CSS Senior Management and Head of Departments from the Middle East and overseas guests, Oliver Hahn from IFS Doha and Suranga, Zainudeen, and Zuraish from Maldives.

The department heads gave presentations about the achievements and sales activities for the year 2012 and proposed ideas and strategies for the upcoming year 2013. With a core purpose of analyzing market trends, and business prospects, the sales meet gives an accurate platform for the different departments to discuss and share valuable business viewpoints, which helps in the future development of the company. There were breakout sessions with team building activities, which helped the attendees to take a break and also socialize as different groups.

CSS Projects, Oil & Energy Takes on a Heavy Load

Recently the CSS open yard in Jebel Ali, UAE received a substantial cargo volume of 3000 CBM which included SGC compressors and accessories which were received at Jebel Ali Port and moved to CSS’ yard for storage. They received three 120 tonnes SGC compressors on 10 axle hydraulic trailers, which were offloaded onto the ground using cranes. In addition they also received 15 other over-sized and heavy pieces for movement which was loaded onto heavy duty low bed trailers for offloading at the CSS open yard.

Sreenath V, Senior General Manager, Project’s Oil & Energy/Operations added, “The whole project was handled with extreme professionalism from start to finish, and allowed for CSS to showcase its continuous commitment to its clients to provide the highest quality of service.”

The entire operational team was present on site to ensure that the client’s needs were not only met, but their expectations exceeded.

Diverter Damper Blanking Plates

CSS Sales Team Jebel Ali along with CSS Projects, Oil and Energy division effectively handled all logistical requirements for the movement of Diverter Damper Blanking Plates. The Diverter Damper Blanking Plates originated from the shippers yard in Hamriyah Free Zone to Hamriyah Port then onwards by barge to Taweelah Port, Abu Dhabi to the final destination site.

The volume of this precious, time sensitive project cargo transported was over 5500 CBM and its transportation was done by hydraulic trailers and barge.

In spite of the various complexities that were faced during the entire operation including severe weather conditions i.e.: dense fog; specialized staff from the division were on site to ensure the smooth execution of the project and the client was extremely pleased with the service delivered by the CSS Projects Team right from inception to execution of the project.

Coordination, time management and dedicated teamwork between all departments ensured the shipment was achieved as per schedule while ensuring maximum client satisfaction.

Yacht and Marine Logistics

CSS’s Yacht and Marine Division was involved in a complex operation in receiving the discharge from hull to sea of a private yacht originating from Florida, USA to Dubai, UAE.

The yacht that was received was a Meridian 459 motor yacht with twin engines weighing over 14,000 kgs.

According to Ken Dinnadge, VP Business Development, CSS said, “Sometimes not all operations go according to plan, we have to be ready with solutions at all times which as we all know happens on occasion in this business/industry.”

The eventual outcome in this instance, once again demonstrated CSS’s willingness to go above and beyond in order to ensure complete customer satisfaction.”

The scope of work concluded as the yacht was delivered to the water from the vessel; however we felt that the receiver would benefit from CSS’s local knowledge and expertise by organizing on their behalf a professional survey, dry-docking and some minor general maintenance for the yacht. This proactive approach resulted in the customer giving the green signal to go ahead and have CSS oversee the entire operation.

Customer Testimonial from Kosta Kathreptakis, Senior Operations, Specialist and Project Director, McDermott Middle East, Inc.

“A big thanks to the entire CSS team for having been fantastic throughout the shipment process. The professionalism and customer service demonstrated was phenomenal. Thanks again!”

Ken Dinnadge concluded by saying, “This business unit is all about working as a team and this something that we are extremely focused on at CSS. Once again this demonstrate CSS’s commitment to providing not only first class service on the ground support to a diverse customer base but also excellent customer services and after sales support as well. Its team-cohesiveness amongst all departments that results in total customer satisfaction.”

CSS Mumbai will Work with Charter Link

Console Shipping Services India Pvt. Ltd has started weekly consoles to Hong Kong by teaming up with Charter link Logistics Limited and announced direct import consoles too from Hongkong to Nhavasheva and Chennai, to provide more convenient service to customers.

CSS India is already collaborating with Charterlink in New Delhi which has proved to be a success regarding client satisfaction. Established in 1998 Charter Link Logistics Limited is one of the leading logistics specialists based in Hong Kong with 7 offices located in places like Shenzhen, Shanghai, Xiamen, Qingdao, Zhongshan, Zhuhai and Dongguan. They have a staff strength of over 300 who can offer the most comprehensive supply chain management service to worldwide destinations.

Charter Link provides a wide range of services covering international China/Hong Kong trucking service and offers air freight, ocean freight, trucking, warehousing & distribution, China transshipment, customs clearance and export shipment to worldwide destinations.

Jairam K.R, Director, CSS India and Rahat Talreja, General Manager while visiting the Charterlink office in Hong Kong, had finalised the co-operation of both parties after discussions with the Management of Charter link  for providing the best of services to their clients in this sector.

Console Shipping Services India Pvt. Ltd, operates from the major cities and gate way ports of India such as Delhi, Mumbai, Kolkata, Chennai, Bangalore, Coimbatore, Tirupur and Tuticorin. They have gained reputation as one the leading and professional freight forwarding companies in the region where they operate. They take pride in enjoying one of the best networks of agencies and associates worldwide and provide end to end solution to their customers.

As part of providing more convenient services, CSS India offer Direct Weekly Export Consol Service from Nhavasheva to the following


. Genoa . Hamburg.Felixstowe . Rotterdam .Antwerp . Barcelona . Valencia .Jebel Ali . Hong Kong . Singapore . Port Klang . Colombo . Istanbul


Direct Weekly Consol Service from . Jebel Ali  .Singapore . Hong Kong . Shenzhen . Ningbo  . Shanghai . Busan .Hamburg .Rotterdam . Tilbury

CSS Annual Staff Party 2012

CSS Group celebrated its 17th anniversary staff party at The ICC-GCA Cricket Grounds on Thursday November 29th, 2012. In conjunction with the SPACE-CSS Alleppey Ripples cricket match, the staff and their families enjoyed watching first class cricket while enjoying dinner catered by Tharavad Restaurant- “truly authentic South Indian Cuisine.” On this auspicious occasion the employees who had completed 10 years of service, Mr. Qais Abdulla, Ms. Gillian Alexander, Mr. Ansar Ali, Mr. Hassan Haji, Mr. Biju Kumar, Mr. Bhaskara Paniker, Mr. Sajith Vijayan and Madhu Parameswaran were honored for their valuable service.  The staff and families celebrated the SPACE-CSS Alleppey Ripples cricket match win in high spirits encouraged by the music played by the DJ who kept the party going till late!

CSS Group Chairman and the Senior Management extended their gratitude to the sponsors, valued associates, and all CSS departments who had sponsored the prizes for the CSS 17th Anniversary Annual Staff Party.

CSS Abu Dhabi Attends Adipec 2012

Held under the patronage of the President of the United Arab Emirates, His Highness  Sheikh Khalifa Bin Zayed Al Nahyan, and organized by dmg: events, ADIPEC is the largest exhibition for the Middle East oil and gas industry, supported by Abu Dhabi

National Oil Company (ADNOC) and the UAE’s Ministry of Energy, it hosts over 4000 delegates, 1,600 exhibitors, 38,000 square meters of space and attracts more than 50,000 attendees from 91 countries and is considered as the event where oil and gas industry professionals get together to experience, discover, network, discuss and debate core industry issues.

By the close of day three attendances at the 2012 edition of the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) was 20% higher than the total recorded at the 2010 show.

Involvement from Middle East countries was also higher than ever, with delegations from Saudi Arabia, Qatar, IRAQ and the wider  region.

The highly anticipated ADIPEC 2012, also witnessed for the first time a joint participation between CSS Abu Dhabi and Gulf Commercial Group Engineering  Services.

Gulf Commercial Group- Engineering Service, a member of GHOBASH TRADING was established in 1982, specialized in Oil & Gas products trading focusing on the downstream requirement for supply of Precision Instruments, Transmitters, Recorders, Flow Computers, Metering Systems, Telecommunication equipment and cabling, Terminal Loading Automation and SCADA systems. Gulf Commercial Group mission is- Helping to Maximize Client Performance by providing unique specialized service to our value customers in diversified market segment.

Presently Gulf Commercial Group are the Middle East Distributor of FMC Technologies for Liquid & Measurement solutions and the representative for Honeywell, Johnson Pumps, Fluenta with wide range of Oil & Gas products. Offices are located in Abu Dhabi, Dubai & IRAQ. For further information visit the website: www.gcg-es.com.  In attendance from GCG Group was, Jean Pierre Antypas (General Manager), Ayoob Salah Al-Deen (Sales Manager- IRAQ Territory),  Abdullah Sarji (ADIPEC Stand Manager), Sanil Chithambaran (Logistics Head), Bill Carpenter (FMC Regional Manager, Liquid Products) and Kevin Stump (FMC Export Sales Manager).

CSS Abu Dhabi showcased its first class products and services along with participating in keynote networking sessions amongst the Oil and Gas fraternity.  The CSS Abu Dhabi delegation that attended included, Gillian Alexander, Manager Ops. & Cust. Service and Rajneesh Menon, Sr. Sales Executive.

Commenting on ADIPEC, Gillian added, “As the show has grown, the venue has grown as well, matching the needs of the event with the most modern facilities and technology.  ADIPEC is one of the highly anticipated exhibitions/conferences on the UAE events calendar and it was a great opportunity for us to participate and network.”

Moreover the Logistics support provided to Gulf Commercial Group, headed by  Rajneesh Menon & CSS Abu Dhabi team was highly acknowledged and appreciated on this venue.

During the course of the 4 day exhibition, CSS Abu Dhabi & Gulf Commercial Group took the opportunity to increase their visibility amongst the key players in the Oil and Gas industry while meeting various members of the fraternity through which numerous partnerships were created and commitments made for future business.

Mohammed Sahoo Al Suwaidi of GASCO, who has been appointed as Chairman for ADIPEC 2013, said: “Understandably, with the oil and gas industry in the region growing rapidly and with an increasing focus on best practice, there has been a demand to make ADIPEC an annual event from 2013.”

This growth and demand is unabated. We continue to have a waiting list of exhibitors and require yet more space, and therefore there is a need for an annual platform,” he added.

Al Suwaidi continued: “With the growth of gas projects in the region, the focus on gas for the conference programme will help aid business in the region. I am honoured to be appointed Chairman for ADIPEC 2013 and look forward to building on past success.”

ADIPEC 2013, taking place from November 10-13, 2013, will have a strong focus on gas, reflecting its increasing share of the global energy mix and heightened regional demand for gas for power generation.  13 national pavilions have confirmed for ADIPEC 2013 and 15,000 square metres of exhibition space have already been booked for next year’s show.

Together we are stronger: Following this principle CSS Abu Dhabi is growing rapidly with the succor of Gulf Commercial Group since they announced CSS as their official Logistics partner. By acknowledging the gratitude to Jean Pierre on this occasion CSS wishes them a very prosperous New Year by affirming strong support in their future business.

CSS Attends Cargo Ball 2012

The 3rd Annual Cargo Ball 2012 is a premier cargo industry event in the Middle East filled with a glittering evening of entertainment and international buffet dinner, attracting participants from the entire freight forwarding and logistics industry from around the world. The event was held in Dubai, United Arab Emirates on the 6th of December 2012 at the Hyatt Regency Hotel Golf Park.

The event attracted over 450 delegates for an evening of networking to know their counterparts in the region and overseas, fun and frolic activities, live bands, dance and other activities.

The 3rd Annual Cargo Ball 2012 event was attended by senior representatives from airlines, freight forwarders, logistics and ground handling agents and the evening aided all the attendees to come together to build industry partnerships and long-term business relationships.

24 sponsors associated with the event from the areas of airlines, freight forwarders, IT services, shipping, warehousing & distribution, overland trucking and allied services.

The sponsors and delegates in association with the organizers Arabian Reach FZ LLC donated a part of the event revenue to the “Al Noor Training for Children with Special Needs” a special project dedicated to the welfare of the special needs children.

The CSS delegation who had attended this event included, Ahmed Al Rais, Senior VP Air Freight, Ken Dinnadge, VP Business Development, Ajay Krishnan, Senior General Manager Ocean Freight, Jacob Issac, General Manager Air Freight, Fida Asghar, Team Manager, NVOCC, Amith Horra, Marketing Manager, Arjun Bose, Managing Director, CSS Abu Dhabi, Ahmad Fuad, Branch Manager CSS Abu Dhabi, Rosaline Nabil, Business Development Manager CSS Abu Dhabi, Baiju Sadanand, Asst. Manager Ops Air Freight and Chandrakala, Asst. Manager NVOCC Ops.

Pilot Visits CSS Delhi

The delegates from Pilot Logistics Co Ltd from Bangkok visited the CSS Delhi office. The delegation comprised of their Overseas Manager, Pinijnan Sukasemsarn and the Sales Manager, Peeraporn Ketsak who held discussions with the CSS Delhi team led by Rajesh Arora, Vice President. CSS is already enjoying a working relation with Pilot for the movements of their LCL shipments from Bangkok to New Delhi through FPS Singapore. For enhancing a more professional and result oriented relationship, the two companies met in Delhi and discussed all the matter.  They also intend to develop a direct trade lane from Bangkok to New Delhi with this meeting. Pilot Logistics is a Bangkok based NVOCC Company and is a part of FPS network. They are very strong in handling LCL, FCL and air cargo from Thailand to other worldwide destinations.

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