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Lighthouse - July, 2019.

Chairman’s Message


No one can dispute the fact that our business sector is constantly and rapidly evolving. I am therefore particularly proud that, over the past twenty-five years, CSS has gained recognition as a global leader in international transport and logistics. We are honoured to have achieved this, even more so because it highlights our core belief of maintaining strong values of discipline dedicated to providing high-quality service.

Growing businesses face many challenges and CSS is no exception. However as different opportunities and problems demand distinct solutions, one thing is for sure, such challenges provide development outcomes which should confirm that a business is on the right path for growth. Personally, I believe that, in this context, talent management strategy is one of the dominant prerequisites. It’s a must for any growing business.

It’s well known maxim that we are all happier when we feel we are able to achieve our best. This means placing the right people in the right place so they are able to utilise their maximum talent. Obviously there are many factors that influence this process. Nowadays, whilst the skills of ‘Human Resources’ have gained significance, CSS has endeavoured to inculcate their disciplines since our inauguration. The strategy of talent management is a process that cascades from the top to the bottom line. Meticulous understanding of each person’s abilities is a must and it provides a linchpin for ‘Human Resources’. This is something we have been doing, within CSS, for years. For some ‘Human Resources’ only recently came into prominence but, ensuring that the right people are in the right roles and have the right capabilities; has always been important for CSS. It’s part of our characteristic spirit that has not only stood CSS in good stead but also will serve us well ahead for our future growth.


Top Customer Award


CSS HONORED BY CMA CGM

The CSS Group received the Top Customer Award from CMA CGM in appreciation for their support in the year 2018. The award was handed over to Chandrakala (CK), CSS Group COO, NVOCC, at the CSS Group Regional Head Quarters in Jebel Ali on the 02nd May 2019.

The CMA CGM “Top Customer Award” was handed over by Anshika Bhatia, Asst. Trade Manager, Exports (Europe/ Med). Santosh Devasper, Commercial Manager and Pradeep Vallath, Manager Key Accounts/VIP Desk were also present from CMA CGM during the occasion.

“CSS Group is honored to have been awarded with this recognition from CMA CGM, and we value this partnership. We have always ensured to maintain global standards in all our service parameters. Our relationship with CMA CGM over the years proved to be a progressive and mutually beneficial one,” mentioned Chandrakala on the occasion. Rosh Manoli, General Manager Sales & marketing and Angeli Sudheer, Manager Pricing & Customer Service Desk, CSS Dubai were also present during the function.

Founded in Marseille in 1978 the CMA CGM Group is the third-largest container shipping company globally. Present in over 160 countries through 755 agencies, 750 warehouses and 110,000 employees and a diverse fleet of 509 vessels. CMA CGM serves 420 of the world’s 521 commercial ports and operates on more than 200 shipping lines.

CSS Group with its large presence in the Middle East and South Asia, looks forward to seeing the relationship grow manifold, with CMA CGM in the years to come.


Strategic Association


CSS HOMEWARD BOUND JOIN HANDS WITH PEBA


CSS Homeward Bound, the renowned packing and relocation company based in Dubai, announced its partnership with PEBA (Philippine Expats Basketball Association) on June 11th, 2019. The ten-month sponsorship deal with PEBA will give CSS access to more than five thousand of its members in the UAE. The marketing alliance is a strategic move undertaken by CSS Homeward Bound who have recently launched a marketing campaign targeting Overseas Filipino Workers in the UAE.

Dr. Britto Satheesh, GM of the CSS Homeward brand under the CSS Group said, “In recognition of the contribution of the Overseas Filipino Worker, we decided to create a special marketing offer on the Balikbayan Box for those who want to send back special items to their loved ones. This took a life of its own when we saw its success amongst our Filipino clientele prompting us to further our commitment to the Filipino community. PEBA is an ideal platform for CSS Homeward Bound to reach the 5000+ Filipino members that the organization holds.”

In connection with the contract signing, Homeward Bound and PEBA had jointly organized a media launch at the “Somewhere Hotel” in Dubai on 11th June 2019, in which some of the prominent names amongst the Media and social media influencers participated. During the event prizes were given out to influencers and vloggers who have been putting the event on live. A raffle draw was organised to fetch prize winners for 1 regular balikbayan box, 1 jumbo balikbayan box and 1 jumbo balikbayan box with free delivery and one LED TV.

Ajay Krishnan, COO of Freight Forwarding – CSS Group added, “Our foray into the Balikbayan space has been long coming. The association with PEBA is a significant boost to our efforts to add value to the OFW community here in the region, what we intend to do in the UAE is only the beginning of an organized product that we will eventually roll out to the rest of the GCC origins.”

PEBA (Philippine Expats Basketball Association), is currently the biggest and longest running basketball association in the United Arab Emirates due to its successful community support and various charity programs not only in Dubai but also in the Philippines. PEBA has initiated an all year-round sports plan for the region which has been designed to ensure that basketball, the most popular sport amongst Filipinos, continues to have an increase in its status and opportunities in the region.


To South America from the Middle East


CSS PROJECTS TEAM MOVE MI-8 CHOPPER TO ITS DESTINATION

It was yet another feather on the cap of the CSS Dubai team when they successfully executed the shipment of Mi- 8 chopper from the Middle East to South America, recently. The whole process of transportation was done for the Mi-8 helicopter using modes of transport, which included Air, Land and Sea to get it to its final destination in South America. Mi-8 helicopters are medium twin-turbine helicopters with capabilities of passenger transportation and was airlifted from the origin point in the Middle East to DWC Airport via IL-76 aircraft. The fuselage and the tail rotor were dismantled and loaded on the aircraft using the onboard cranes and offloaded the same way once the aircraft arrived at DWC Airport.

“It was a meticulously planned and executed project from our side, and high expertise is needed for such movements. Every point of the move has to be carefully studied before preparing the blue print. Our prior experience mattered a lot in the successful execution of this job. Thanks to the team who took part in this job” Commented Anita Jaikrishnan, Manager, Special Projects.

Once the fuselage and its dismantled parts were loaded on low bed trucks, it made its way to the CFS of CSS in Jebel Ali. The CSS crew was ready with all of the necessary equipment to cross load the unit onto a 40’ Flat Rack and other gear for the different parts of the helicopter, viz, the rotor blades, engines etc. The unit was then loaded onto a 40’ Flat Rack, after which, the professional lashing team got to work, securing the unit with belts and chains before finally giving it a proper wrapping with a reinforced tarpaulin before sending it off to the port.


Ramadan at CSS


A DONATION DRIVE WAS ORGANIZED FOR A COLLECTION OF MATERIALS FOR DISTRIBUTION

The holy month of Ramadan was well observed with some significant initiatives within the CSS Group. As usual, an Iftar party was organized for the staff at the Regional Headquarters in Jebel Ali wherein the participation was remarkable. Food packets were distributed amongst the staff and management during the function.

A donation drive was organized throughout the holy month, which was well received by the staff of the company. Boxes for collection of dress, shoes, toiletries, and snacks were kept at the Headquarters, Homeward bound, and Abu Dhabi offices and the closed boxes after collection was handed over to the Red Crescent society for distribution. “Ramadan is a time of generosity and giving, and we wanted to allow the staff to have easy access to helping others by donating things that they no longer require or by purchasing new things.” Mentioned Sasikala, Manager, Corporate communications, CSS Group.

The Management of CSS conveyed their Eid Al Fitr message to the staff members and well-wishers of the group company.


Celebrating International Yoga Day


CSS GROUP ORGANIZES YOGA SESSION TO THEIR EMPLOYEES

CSS Group observed the International Yoga day by conducting a Yoga session led by Mr. Rohitaksha, Yoga master from Arya Yoga. The programme was organized at the CSS Head Quarters in Jebel Ali. Interested people from amongst the different departments of the company attended the session.
The United Arab Emirates celebrated the International Yoga day with various events across the country. Thousands of residents from the Indian community participated in yoga sessions at Umm Al Emarat Park in Abu Dhabi on Thursday evening to mark the 5th International Day of Yoga.
The Indian Embassy in Abu Dhabi hosted Yoga Day celebrations at the park from 7pm onwards on Thursday evening. Shaikh Nahyan Bin Mubarak Al Nahyan, UAE Minister of Tolerance, inaugurated the event who was the chief guest at the function along with Charge d’Affaires of the mission, Smita Pant.
Yoga has been around for centuries (originating from India thousands of years ago) and is attributed to connecting the mind and soul. In the fast-paced world that we live in these days, more and more people are turning to yoga and meditation to clear the mind – plus it’s a brilliant workout too.


Kabayan weekly Re-launch


LIGHTHOUSE CHAT WITH DR. BRITTO SATHEESH, GM, CSS HOMEWARD BOUND

CSS Homeward Bound was present for the Kabayan Weekly re-launch held at “Somewhere Hotel” in Dubai which was on the 30th May 2019.

“It has been an absolute pleasure for CSS Homeward Bound management to be part of Kabayan weekly re-launch night. This event further enhances our growing partnership with PEBA. PEBA has a strong network with Kabayan weekly and the success stories of their official basketball games held for the Filipino community, are always worth a read in their weekly columns.” Mentioned Dr. Britto Satheesh, General Manager CSS Homeward Bound about the event

With their influence in Kabayan weekly and with the games PEBA organize, CSS is hoping to make Homeward Bound a household name amongst all Filipinos. This launch has certainly heightened Homeward Bound presence amongst the Filipino community.

Britto Continued, “Due to the presence of media influencers, media partners and above all having Hon. Mr. Paul Raymund P. Cortes, Philippines Consul General, Dubai certainly gave us that extra edge and the perfect kick start we needed for the launch of our balikbayan services.
“The message from my team during that night to the audience was very simple, with balikbayan, we move your emotions and that bodes well with our HWB slogan, Moving Emotions. The prep talk and the little interactions with renowned influencers amongst Filipino people in the UAE was certainly an experience,” Concluded Britto


Supply Chain Management at CSS Group


PROVIDING IMMACULATE SERVICES IN THE SCM INDUSTRY

It is no secret that the UAE is pacing ahead of the world to become one of the largest supply chain management industry with an exponential growth rate of 5.7%, as per Frost and Sullivan’s studies revealed. This phenomenal growth attributes to the visionary governance of the ruling family, and the already announced significant events like the Expo 2020 falling ahead soon.

With one of the largest Supply Chain Management Facility in the UAE, Consolidated Shipping Services Group (CSS Group) caters to a multitude of clientele for the last Two decades in this market. At this juncture, Lighthouse had a brief chat with Mr. Hareesh Haridas, the Manager of CSS Supply Chain Management in the UAE.

“The Supply Chain Management facility was vigorously enhanced to meet up with the market requirements in the UAE, two decades back and today we have more than 400,000 Square feet of closed storage facility including temperate controlled ones in the UAE. The open yard facility in Dubai and Sharjah itself is more than 200,000 Square feet.” Mentioned Hareesh.

With its growing infrastructure, free zones and the locational advantages, UAE continues to be the most favored logistical hub for many multi-national companies. The much ambitious leadership of the country is gearing up to take the region from “Logistical Hub” to the “Supply Chain Nerve Centre” status and thereby change the entire outlook.

“As on now, CSS Group caters to many multi-national companies that include Electronics, Apparels, Printers and copiers, Power tools, white goods etc. to name a few. We are expecting to cater to more segments and our greatest advantage is the large pool of professionals working with us” said Hareesh.

The associations and partnerships amongst industry fraternity like the SCLG, promote large events and networking opportunities in the region which is easily accessible to Five billion people within an eight-hour flying time to reach.

“Being a dedicated and professional entity providing first class services in an affordable manner, CSS Group strives to become the front runner in the Supply chain management industry. Our reputation of flawlessness for more than Two decades in the industry and with a global reach shall bring us greater rewards in the future” Concluded Hareesh.


DP WORLD TO OPERATE PORTS ALONG RUSSIA’S NORTHERN SEA ROUTE


DP WORLD TO RUN PORTS THAT RUSSIA PLANS TO BUILD ALONG THE NORTHERN SEA ROUTE IN THE ARCTIC TO SHORTEN SHIPPING TIMES BETWEEN THE EAST AND WEST.


The Russian Direct Investment Fund – being an investment fund of the Russian Federation, investing together with foreign investors in Russian assets; ROSATOM – the infrastructure operator of the NSR; Norilsk Nickel – the world leader in the production of palladium and high-quality nickel, and DP World – one of the largest global port and logistics operators have agreed to jointly implement a project for the integrated development of the NSR.

The quadrilateral agreement of intent was signed on June 6, 2019 during the St. Petersburg International Economic Forum. The agreement outlines a comprehensive piece of work which will study of the most effective commercial options for the use of the Northern Sea Route. The parties intend to create a strategic partnership in the form of a joint venture for the development of transit cargo traffic through the NSR.

The key objective of the project is to increase the volume of freight traffic through the NSR and the Arctic zone of the Russian Federation. The document was signed by Dmitriyev Kirill Alexandrovich, Director General of the RDPI Management Company, Vladimir Potanin, President of Norilsk Nickel, Alexey Likhachev, Director General of Rosatom, and His Excellency Sultan Ahmed Bin Sulayem, Chairman and CEO of DP World (DPW) For the first stage, the parties to the agreement will have to develop a strategy to increase the efficiency of the use of the NSR and to determine ways of developing transit traffic.

The focus will be on linear transportation of containers and other bulk cargo along the Northern Sea Route. It will be necessary to determine the amount of funding for the design and construction of an additional ice-class fleet and icebreakers, as well as the port infrastructure. A separate important area of work: ensuring industrial safety and environmental protection in the implementation of transportation along the NSR.

The project partners are all world-renowned experts in their field of competence. The Russian Direct Investment Fund has many significant opportunities to attract foreign capital in the largest investment projects in the Russian Federation. ROSATOM is the authorized infrastructure operator of the Northern Sea Route and the owner of the world’s only nuclear icebreaking fleet. “Norilsk Nickel”, whose production facilities are located in the Far North, have many years of experience and knowledge in the field of logistics passing through the NSR.

The company provides cargo transportation not only for its own needs, but is a key participant in the “northern delivery” in the Arctic region of the country. DP World is one of the world’s largest and recognized global port operators and a leader in global digital supply chain solutions that specializes in freight logistics, terminal services and freight services.

His Excellency, Sultan Ahmed bin Sulayem said, “DP World is uniquely positioned to help drive the development of the NSR. We are excited about the possibilities and the benefits this will bring not only to the Russian economy, but to customers in Asia and Europe. Our expertise in developing new Ports, infrastructure and innovative new supply chain solutions, are key factors in our successes over the last few decades. We see enormous potential in NSR and look forward to creating new successes with our partners”

The parties agreed to establish a joint working group to conduct an analysis and prepare a feasibility study for the project within six months. Subject to this work being completed a next stage decision will be made on the further development of the project. “Norilsk Nickel is one of the pioneers in the development of the Arctic, a company with unique experience in operating the Northern Sea Route. We will share it for the further development of this unique route”, noted Vladimir Potanin.


See Life from a Different Angle


The business of freight forwarding is a truly international one. Not just do we ship goods from numerous countries, but our industry allows us to travel to new countries, embracing new cultures, and eating new types of food. Or sometimes we are at our desk interacting with colleagues from other places that we may not meet but whom we deal with on a regular basis. Our clients and colleagues are just as unique as the countries they are from, and it is important for us to know who they really are. The world is global, and it’s increasingly harder to navigate. To help us, we need to look at things from a different angle.

Facebook, Instagram, Twitter, WhatsApp and all the available technologies have been fantastic at allowing us to be in contact with the world in an instant. We are emailing each other hundreds of times, talking to each other often on the phone during conference or individual calls, and exchanging many texts, but do we really know who is on the other side?

The interpersonal relationships we build with clients and colleagues is an important one. In today’s international work environment, this relationship building becomes more complex. Our clients and colleagues are unique and we need to recognize this and take time to learn about them. When talking to a colleague or client from another country, take a chance to ask how their daily commute is, how long it takes, which mode of transportation they are using, how challenging it might be. Ask them about their main holidays, their rituals, or anything you would like to know. Take the time to simply ask how are they are doing today. Listen to their replies. These conversations written or spoken will help you to better understand the country and the people you are dealing with every single day and this effort will go a long way in building better relationships with each other.

If you travel to or even have meetings in your home country with people from Egypt or the Middle East in general you need to know you should not shake hands with a woman and you will often kiss a man on the cheek to say hello. Egyptians love to negotiate and a meeting can become very colorful as both parties try to get the best deal. If you are offered a drink you should never refuse; they are likely to be offended and you may lose the opportunity to close a deal. Do not show the bottom of your shoes when you sit down to talk to someone as it is a huge sign of disrespect. After the meeting, when your counterpart walks you to the door or the elevator, take this as a really good sign – it is one of respect and means the meeting went really well.

If you travel to India you will quickly learn that a meeting can take a long time as there is a ritual you must respect if you are looking to close the deal. Sometimes your first sight will be many pairs of shoes sitting outside an office. Do not ignore this, as it means the host wants you to take your shoes off prior to coming in. It is a sign of respect based on his religious beliefs. Once in, it is common to make small talk. Then talk about what brings you there. Refreshments and snacks are next, and do not say no! Most of the time you will have to use your hands instead of utensils when you eat. Do not be offended, wash your hands and do the best you can. Finally the meeting will conclude resuming what was discussed and what action and follow up shall be taken. Follow this simple protocol and you are certain to be appreciated for it.

When dealing with people from France, be aware of a few things prior to engaging in a negotiation. French people in general have a tendency to say “no,” right off the bat, requiring you to move the “no” to a “yes” if possible. You must prove yourself. Do not be discouraged and keep introducing your services and be passionate in what you believe. French and Europeans in general are very loyal so if you succeed to convince your eventual new customer or colleague you will keep him for a long time. Lunch is a religion in France so do not hesitate to invite your interlocutor. This gesture can go a long way to gain the respect of your future or current client.

Every country, region, and city in the world have their own traditions and rituals, and it is impossible to learn them all. But, it is important in our business to try to understand our clients and colleagues the best we can, as any effort you make will be noticed and appreciated. You will see your relationships and partnerships with your colleagues, vendors or customers strengthen. Be curious, ask questions, be respectful, be knowledgeable about your business, and educate yourself about them. Knowing our clients and colleagues from a different angle is extremely important and you will be rewarded for trying more you can imagine.


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